Influence of content marketing elements for search advertisement effectiveness in a leisure services sector

Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/104454

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Type of publication:	research article
Type of publication (PDB):	Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science:	Vadyba / Management (S003)
Author(s):	Repovienė, Rūta
Title:	Influence of content marketing elements for search advertisement effectiveness in a leisure services sector
Is part of:	International journal on global business management and research. Tamilnadu, India : Rajalakshmi Educational Trust, 2017, Vol. 6, iss. 1
Extent:	p. 12-23
Date:	2017
Keywords:	Content marketing;Virtual content;Advertisement effectiveness;Leisure services
Abstract:	The main mechanism of market economy – competition – has forced organizations to search for a content influencing advertising effectiveness. The use of content marketing, a new marketing approach, and its application can help to get an advantage and successfully compete with other members of the leisure services market. Moreover, it can help to improve the effect of different digital channels upon a customer. Due to recency of content marketing, there is lack of widely analyzed the influence of content marketing for different marketing channels. The objective of this study is to find out the influence of content marketing elements for search advertisement effectiveness in a leisure services sector
Internet:	http://anyflip.com/fibx/uogv/
Affiliation(s):	Marketingo katedra Vytauto Didžiojo universitetas
Appears in Collections:	Universiteto mokslo publikacijos / University Research Publications