Use this url to cite publication: https://hdl.handle.net/20.500.12259/104454
Influence of content marketing elements for search advertisement effectiveness in a leisure services sector
Type of publication
Straipsnis kitoje duomenų bazėje / Article in other database (S4)
Author(s)
| Author | Affiliation | |
|---|---|---|
LT |
Title
Influence of content marketing elements for search advertisement effectiveness in a leisure services sector
Is part of
International journal on global business management and research. Tamilnadu, India : Rajalakshmi Educational Trust, 2017, Vol. 6, iss. 1
Date Issued
| Date |
|---|
2017 |
Publisher
Tamilnadu, India : Rajalakshmi Educational Trust
Is Referenced by
Extent
p. 12-23
Abstract (en)
The main mechanism of market economy – competition – has forced organizations to search for a content influencing advertising effectiveness. The use of content marketing, a new marketing approach, and its application can help to get an advantage and successfully compete with other members of the leisure services market. Moreover, it can help to improve the effect of different digital channels upon a customer. Due to recency of content marketing, there is lack of widely analyzed the influence of content marketing for different marketing channels. The objective of this study is to find out the influence of content marketing elements for search advertisement effectiveness in a leisure services sector.
Type of document
type::text::journal::journal article::research article
Language
Anglų / English (en)
Coverage Spatial
Indija / India (IN)
ISSN (of the container)
2278-8425
Other Identifier(s)
VDU02-000063356