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Type of publication: research article
Type of publication (PDB): Straipsnis Clarivate Analytics Web of Science / Article in Clarivate Analytics Web of Science (S1)
Field of Science: Vadyba / Management (S003)
Author(s): Kazlauskienė, Eglė;Tamulienė, Vilma;Skačkauskienė, Ilona
Title: Evaluation model for the components of organizational identity
Is part of: Montenegrin journal of economics. Podgorica : Economic Laboratory Transition Research Podgorica-Elit, 2017, Vol. 13, no. 3
Extent: p. 119-133
Date: 2017
Keywords: Organizational identity;Image;Culture;Communication;Evaluation of identity components
Abstract: Organizational identity is mentioned in different contexts, linked to organizational behavior and culture, company mission, image and communication and as a result, there emerge some problems in terms of definition of its concept and boundaries. Purpose of the article: highlighting of the research fields in organizational identity and creation of a model and methodological base for the conduct of the component empirical research in organizational identity. Research methodology: Two surveys of customers and employees, dealing with them, which enable the assessment of the model relevance for empirical research and the expression of organizational identity components in the selected company. The developed evaluation model of the components for organizational identity unites not only separate components, but also two methodological levels of evaluation, distinguishing the evaluation of identity under employees’ level in an organization and the evaluation of identity under the client’s level in an organization. The developed evaluation model for the components if organizational identity is relevant to the empirical research
Affiliation(s): Vilniaus Gedimino technikos universitetas
Vilniaus universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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