Viešoji lošimų politika: lošimų rinkos segmentavimo būtinybė

Abstract

Straipsnyje, remiantis mikroekonomikos teorijomis bei lošimų turinio analize, ieškoma Lietuvos lošimų rinkos segmentavimo pagrindimo, siekiant tobulinti Lietuvos lošimų viešąją normatyvinę politiką, kuri dėl segmentų ypatingų bruožų turėtų būti specifinė kiekvienai lošimo rūšiai

Gambling services market is characterized by their complexity: they contain private and public goods characteristics, external effects and are politically sensitive. Therefore, understanding the contents of these services is necessary for the effective delivery of public gambling policy. Lithuanian gambling market can be distinguished according the following types of market structure: 1) Monopolistic competition – a category B slot parlors and 2) Oligopoly – betting, casinos, and 3) A natural monopoly – the lottery. Gambling Regulatory Public Policy is looking for the cheapest ways and means for the state and society to regulate gambling activities. It is evident that if there are different types of market structures, so the ways and means of regulation must also be different. The main features of the gaming regulations concerning gaming content and features include: external effects of gaming activities as well as the scale of these effects, size of one stake, size of one winning during one gamble, duration of one gambling. The combination of these attributes determines the diversity of the price in gaming, while the latter reflects the risks of gambling: the higher the price of gambling the more likely you win or lose. The hypothetical demand curve shows a chance of a certain types of gambling marginal utility to user, which as a whole is a consumer demand. The highest marginal utility of a consumer gets to the left of point E. Moreover, that part of the demand curve is elastic to price. That means that lower prices will increase revenue from gambling. Therefore, organizers of gambling and lottery activities are interested to look for possibilities to reduce prices by offering gamblers the additional benefits of a variety of prices and lotteries organized by casino winnings. [...]