Vartotojų pasitenkinimo Kauno miesto picerijomis nustatymas
| Date |
|---|
2012 |
Maitinimo įstaigų populiarumo Lietuvoje didėjimas pagrindžia vartotojų pasitenkinimo šiomis įstaigomis tyrimo aktualumą. Vertinant itališkos virtuvės atitikimą tradiciniam lietuvio skoniui, tyrimą nuspręsta atlikti picerijų sektoriuje. Tiriant siekta įvertinti vartotojų pasitenkinimą Kauno miesto picerijomis. Tyrimo duomenys leidžia daryti išvadą, kad siekiant didesnio vartotojų pasitenkinimo picerijomis, svarbiausia suderinti vartotojų lūkesčius ir produktų bei aptarnavimo kokybę. Apibendrinus atlikto tyrimo rezultatus, sudarytas vartotojų pasitenkinimo Kauno miesto picerijomis modelis, kuris gali būti taikomas apskaičiuojant vartotojų pasitenkinimą visomis picerijomis arba konkrečia Kauno miesto picerija, taip pat adaptuotas kitų miestų picerijų ar kitų maitinimo įstaigų vartotojų pasitenkinimui matuoti.
Food can be called as a necessary good for human existence and welfare. Nowadays, as a speed of our life is intensifying and busyness is growing, many fast-food restaurants are establishing and getting their part in the catering service field. Due to a technical progress (people can reach foreign countries in a few hours) and globalization, businesses are not framed by a borders of a particular country any longer – they are expanding to other countries and cultures. Contemporary society is facing the possibility to try and make preferences to cuisines by many different countries. Consequently, many restaurants serving other countries’ traditional meals can be found in Lithuania. The popularity of foreign cuisine restaurants is growing in Kaunas, as well as in all the country. According to Lithuanian Department of Statistics (2012), there were more that 330’000 inhabitants in Kaunas in 2011; moreover, there were 470 registered enterprises providing catering activities and sharing 26 200 seats. The figures highlight that amount of seats in catering industry in Kaunas is only 13 times smaller than the number of inhabitants. Accordingly, it can be stated that catering is a very popular service in society. Considering that one of the most popular foreign cuisines in Lithuania is Italian cuisine, pizzerias were chosen under consideration. Accordingly, scientific problem solved in this article is: what is customer satisfaction with pizzerias’ services in Kaunas and what are the factors determining their satisfaction. The object of the article is customer satisfaction with pizzerias in Kaunas. The aim of the article is to evaluate customer satisfaction with pizzerias in Kaunas. To meet the aim of the article following tasks were set: yy To reveal the conception and models of customer satisfaction. yy To perform the research on customer satisfaction with pizzerias in Kaunas. [...]