Agricultural and food product quality Label Impact on the brand equity

Vanagienė, Vitalija

Use this url to cite publication: https://hdl.handle.net/20.500.12259/86525

Agricultural and food product quality Label Impact on the brand equity

Type of publication

Straipsnis konferencijos medžiagoje Web of Science duomenų bazėje / Article in conference proceedings in Web of Science database (P1a1)

Author(s)

Author	Affiliation
Vanagienė, Vitalija	Žemės ūkio akademija / Agriculture Academy	LT

Title

Agricultural and food product quality Label Impact on the brand equity

[en]

Is part of

Rural development 2013 : 6th international scientific conference, 28-29 November, 2013, Akademija : proceedings. Akademija : Aleksandras Stulginskis University, Vol. 6, b. 1 (2013)

Date Issued

Date
2013

Publisher

Akademija : Aleksandras Stulginskis University

Is Referenced by

Conference Proceedings Citation Index - Social Science & Humanities (Web of Science)

Academic Search Complete

Extent

p. 414-420

URI

URI
https://hdl.handle.net/20.500.12259/86525

Field of Science

Keywords (en)

Abstract (en)

The subject of brand equity regarding agricultural and food products is still a relevant field of discussion. The carried out research analyses the impact of the selected factor (of quality labels) on the brand equity in order to provide insights on solution of identified problem areas. This study embraces theoretical and empirical studies analysing the problem based on comparative literature analysis and the questionnaire survey of agricultural and food product buyers. The survey results revealed an average impact of quality label use on the brand equity when there is lack of information about the meanings of these labels. Consequently, essential recommendations for the choice of communication development have been presented.