Use this url to cite publication: https://hdl.handle.net/20.500.12259/155971
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Theoretical aspects of social media and rural business
Type of publication
Straipsnis kituose recenzuojamuose leidiniuose / Article in other peer-reviewed editions (S5)
Title
Theoretical aspects of social media and rural business
Date Issued
2021
Start Page
289
End Page
301
Field of Science
OECD Classification
Abstract
The paper seeks to discuss theoretical aspects of social media and rural
business. Thus, this theoretical discussion explores the theoretical insights on:
the meaning of rural, the meaning of business, the meaning of rural business,
the meaning of social media, social media marketing as the tool for promotion.
The analysis of social media as the tool to promote rural business raised the
following questions: do rural businesses require social media to promote their
businesses? Do rural business owners have the knowledge know-how to utilize
social media as a marketing tool to an optimal result achievement for their
business? Are social media platform i.e. YouTube, Facebook, Instagram, Twitter,
Snapchat fit-to use for rural inhabitants based on information technology (IT)
as a result of the high level of illiteracy? Are rural inhabitants ready to follow the
modern-day era trend of using social media as a form of advertisement for their
rural business? (Behavioral vs Psychological factors)? Can rural business owner
bear the cost of running a social media ad or challenge their rival in urban areas
that has huge financial resources to sponsor their business page clicks and
profile visit via social advertisement daily? Is it cost-effective in the long run? All
mentioned questions above are the main objectives that arose when considering
how effective social media advertisement are for the promotion and awareness
of rural business. Another argument arises again, is it sustainable? Since
sustainability talks about not only now but past and future, which brings the
concern about the rural business owner not finding social media advertisement
efficient from an expenditure point of view for small scale rural business owners.
Part Of
Sustainable development of law and management in the current world : scientific monograph / editors: D. Perkumienė, O. Beriozovas. Vilnius : Kazimiero Simonavičiaus universitetas, 2021
Type of document
type::text::periodical::journal::contribution to journal::journal article::research article
ISBN (of the container)
9786098308020
Coverage Spatial
Lietuva / Lithuania (LT)
Language
Anglų / English (en)
Date Reporting
2021