Representation of japanese fashion designer in Japan and France - through discourse analysis of japanese and french newspapers (1981-1992) articles

Abstract

This work is the research on how French and Japanese newspapers represent Japanese fashion designers who create “Japanese phenomenon” in Prêt-a-porter of Paris in the 1980’s and their works through discourse analysis of French School. In chapter one, I try to show our theoretical based “discourse analysis” to analyse my question and its significance, and possibility, in the scientific field of Media Studies. In chapter two, I analyse how two French representative national newspapers ”Le Figaro” ”Libération”, which are oppositely politicized, represent the Japanese fashion creators and their works, on focusing on the abundant usage of stereotype of the violence as argumentative device, which provoked by the French social context of the 1980’s when ”Japan passing” was strong. In chapter three, I examine how 3 Japanese representative national papers ”Asahi shinbun” ”Yomiuri shinbun” ”Mainichi shinbun” construct/convey the success of the Japanese fashion designers discussed in Paris Fashion Business. In my conclusion, I conclude that even if Japanese and French newspapers wrote about the same event, the Japanese phenomenon, each newspaper interprets this phenomenon relevantly and creates different representation according to each social context.