Vytautas Magnus University Research Management System (VDU CRIS)
 
Use this url to cite publication: https://hdl.handle.net/20.500.12259/105065

Tourism marketing trends in place branding

Type of publication
Straipsnis kitame recenzuojamame leidinyje / Article in other peer-reviewed edition (S5)
Author(s)
AuthorAffiliation
Pranskūnienė, Rasa orcid-logo
Verslo ir kaimo plėtros vadybos katedra 
LT
Title
Tourism marketing trends in place branding
[en]
Is part of
Management tourism culture : studies and reflections on tourism management : research/ ed. Łukasz Burkiewicz, Agnieszka Knap-Stefaniuk Kraków : Ignatianum University Press, 2020
Date Issued
Date
2020
Publisher
Kraków : Ignatianum University Press, 2020
Extent
p. 63-86
URI
URI
https://hdl.handle.net/20.500.12259/105065
Area of Science
Field of Science
Keywords (en)
Abstract (en)

As today’s world becomes a more and more open, fluid, and collaborative environment, the tourism industry becomes more and more prosperous. It seems important to discuss the idea of tourism marketing trends in the changing meaning of place branding. Place branding is a relatively new business and quite the new topic in the academic world, so nowadays it exists in various forms (in the branding of nations, cities, regions and tourism destinations). Place branding is becoming a more and more well-established area for academic study. Debates on place branding, as a constantly changing phenomenon, are becoming more and more active. The theoretical review of these debates aims to discuss the questions likes: What about the changing meaning of marketing trends in place branding? What about the future of tourism marketing trends in place branding? What about the future of tourism marketing research?

Series/Report no.
(Humanitas : Research. Introductions. Monographs. Sources)
Type of document
type::text::journal::journal article::research article
Language
Anglų / English (en)
Coverage Spatial
Lenkija / Poland (PL)
ISBN (of the container)
9788376144689
Other Identifier(s)
VDU02-000063544