Žemės ūkio technika prekiaujančių įmonių konkurencingumo didinimas

Abstract

Final work of the University Undegraduate Studies, 60 pages, 9 figures, 11 tables, 52 references, 16 appendixes. Key words – total index of item competitiveness, total index of item group competitiveness, competition, competition limiting, competition conditions, competition strategy, competition market, competitiveness, competitiveness evaluation, competitiveness factors, competitive advantage, competitors, summary economical parameters index of competitiveness, summary qualitative parameters index of competitiveness, summary index of company’s goods competitiveness. Research object – agricultural equipment selling companies. Research subject – competitiveness in agricultural equipment selling companies. Research aim – to identify possibilities of creating competitiveness in agricultural equipment selling companies. Research tasks: - to dispute theoretical principals of competitiveness; - to prepare methodology of evaluation competitiveness of agricultural equipment; - to analyse market of agricultural equipment; - to estimate competitiveness of chosen agricultural equipment; - to identify conditioning to obtain the competitive advantage. Research methods: - comparative analysis of special literature sources; - comparative analysis of agricultural equipment competitiveness based on counting relative indexes; - interview with companies managers and other employees; - statistical analysis, graphic, data grouping other methods. Research period : year 2000 – 2004. In this final work of the University Undegraduate Studies, generalizing ideas of various authors, competition market and competitiveness factors, making influence on competitiveness are researched. On the basis of the theoretical positions, three theories of competitive advantages are described. Accomplished agricultural equipment market analysis, appointed competitiveness of chosen agricultural equipment and suggested conditioning to obtain the competitive advantage.