Tėvynės sąjungos – Lietuvos krikščionių demokratų (TS-LKD) 2008 m. rinkimų į LR Seimą komunikacinė strategija
Dranginytė, Jurgita |
Dauguma tyrinėtojų pažymi, kad pusė visų rinkėjų galutinį sprendimą priima rinkimų kampanijos metu. Tinkamai parengta rinkimų kampanijos strategija gali turėti svarbią reikšmę partijai, siekiančiai gauti kuo daugiau vietų parlamente. Darbo tikslas - atlikus kokybinį tyrimą su TS-LKD partijos strategijos kūrėjais, įgyvendintojais, vertintojais (politologais ir viešųjų ryšių specialistais) išanalizuoti TS-LKD partijos rinkimų komunikacinę strategiją 2008 m. rinkimų į LR Seimą metu.
Most of researchers point out that that only half population of voters makes final decision during election campaign. This means that properly prepared campaign strategy can be crucial in order to get all possible seats in the parliament. This leads to statement that political parties pay more and more attention to communication. new technologies became integrated form in terms of communication as well as its space. In business world we see appearance of public relations and marketing/commercial agencies. They create and offer strategies that aim to reach a voter in the most effective way. So, political parties clearly understand that in order to win the campaign they need planed and sequential communication. Purpose of this work was to do a research with TS-LKD political strategy coordinators executives and evaluators. Next step was analyzing TS-LKD political parties’ campaign strategy of communication during parliament elections in 2008. So, research object was to explore that winning strategy of Tevynes sajungos - Lietuvos krikscioniu demokratu (TS-LKD) in 2008. This political party was selected of a few reasons. It is a costumed and one of the first Lithuanian political parties that have the largest number of members (18 thousand). As political scientists say (Kulakauskas and Laucius) TS-LKD has prepared the most all around program for elections in 2008.