Business-related content planning of sports clubs’ official websites

Abstract

This study investigates about Euroleague clubs' official websites from a business perspective by establishing criteria (created by Marketing and Communication professionals from the sports industry) for the business-related content evaluation of club official websites, and to examine whether the Euroleague club websites comply with these criteria. In this study, document analysis, one of the qualitative data collection methods, was performed. As a document, the websites of basketball clubs playing in the Euroleague in the 2019-2020 season were analyzed. Content analysis was used to provide evaluation on websites. In this study, a dimension was determined in order to evaluate the business-related content of the websites of basketball clubs playing in the Euroleague during the 2019-2020 season, and then the categories and codes that make up this dimension were created. Each code helps in building the structure of the category. The subject of this study is to make a business-related content evaluation of the websites of the basketball clubs playing in the Euroleague in the 2019-2020 season. The websites considered were evaluated in terms of their content features that make the content easier to understand. In order to evaluate the websites in terms of content, the features that make the content easier to understand are determined as dimensions, and the categories and codes that make up this dimension are tabulated in this section. Later, the said websites were examined in depth and their features that stand out among them were examined.