Theoretical insights into the effectiveness of anime style in advertising

Abstract

The purpose of this paper was to discuss the efficacy of using anime style in advertising as a powerful tool for contemporary marketers owing to its specific aesthetic and broad popularity among the audience. Through theoretical analysis, the study has concluded that anime-style advertisements prove to be the most efficient in attracting the attention of viewers by creating their unique stories through visual narration and emotional connection. The results of the analysis find that anime has not only a vast fan base but also increases the memorability of ads, which indicates that this style is a strategic solution for advertisers who want to draw the attention of the increasingly choosy audience.