Kaimo vietovės rinkodaros komplekso elementų charakteristikos

Abstract

Rural territorial marketing – it is the coordinating action of local actors to promote rural resources, create positive view of the rural territory, to retain and attract target-markets and to strengthen its competitive position of the area. The leaders of rural territorial marketing attract target-markets to area using elements of marketing-mix. The rural territorial marketing-mix includes product, promotion, place, price and partnership. In the analysis of strategies of Jurbarkas, Pasvalys and Mazeikiai districts, were identified the elements of marketing-mix, and there was found, that mostly, there are using the product and promotion strategies, but the price strategy are not applicable.