Organizacijos įvaizdžio kūrimas

Abstract

Organization of image building – is planned, a long and knowledge-based process. The creation of the image of the organization affected by various factors: economic, political, social. World image creation is no less important than the introduction of new technologies, staff training, sales, market expansion, and so forth. Therefore, many countries around the world have for decades made the image of research organizations and, in view of the returned results, they attempt to adapt the practice to attract a greater number of users.