Use this url to cite publication: https://hdl.handle.net/20.500.12259/251992
Draudimo bendrovės paslaugų rinkodaros funkcijos ir jų strateginės kryptys
Type of publication
Straipsnis recenzuojamoje Lietuvos konferencijos medžiagoje / Article in peer-reviewed Lithuanian conference proceedings (P1f)
Author(s)
| Author |
|---|
Suslavičiūtė, Neringa |
Title
Draudimo bendrovės paslaugų rinkodaros funkcijos ir jų strateginės kryptys
Other Title
Strategic aspects of the insurance company‘s “Ergo Lietuva” services marketing
Part Of
Jaunasis mokslininkas 2010 : socialiniai mokslai : studentų mokslinės konferencijos straipsnių rinkinys / Lietuvos žemės ūkio universitetas
Date Issued
| Date | Start Page | End Page |
|---|---|---|
2010 | 382 | 387 |
Publisher
Akademija : LŽŪU Leidybos centras
Abstract (en)
The object of the research is the insurance company‘s ‘Ergo Lietuva‘ services marketing. The aim of the work is to form the strategic aspects of the insurance company‘s ‘Ergo Lietuva‘ services marketing after the analysis of the functions and significance of the insurance marketing. The article analyses the insurance marketing system, its functions and significance for insurance business in terms of accomplishing its goals. After evaluating the factors determining the successful insurance company‘s activity, the basic strategic aspects of ‘Ergo Lietuva‘ insurance services marketing have been formed.
Type of document
resource type::text::journal::journal article::research article
Language
Lietuvių / Lithuanian (lt)
Coverage Spatial
Lietuva / Lithuania (LT)
Conference
| Conference | ||
|---|---|---|
Akademija, Kauno raj. | LT |
File(s)
Sutarties data 2019-04-16, nr. A1924, laisvai prieinamas internete
ISSN (of the container)
1822-9913
Access Rights
Atviroji prieiga / Open Access