Konkurencinio pranašumo stiprinimas gerinant organizacinę sveikatą

Abstract

How to stand out from the competition, attract/retain customers and achieve exceptional business success? These questions are relevant to any service business in today’s dynamic and uncertain business environment. The research problem is formulated with a question: how should an service business strengthening its long-term competitive advantage through improving its organizational health. The research object is the strengthening of the competitive advantage. The research aim after performing a critical analysis of the theoretical concepts and models of strengthening the competitive advantage and after reviewing the methodologies and results of previous studies, perform a case study of the service business and present project solutions on how to strengthen the competitive advantage of the service business by improving organizational health.