Use this url to cite ETD: https://hdl.handle.net/20.500.12259/126843
Building pro-sport club's brand through fan's attitudes
Type of publication (PDB)
Magistro darbas / Master Thesis
Field of Science
Vadyba / Management (S003)
Type of publication
type::text::thesis::master thesis
Title
Building pro-sport club's brand through fan's attitudes
Other Title
Profesionalaus sporto klubo prekinio ženklo vystymas pasinaudojant gerbėjų požiūriu
Author
Žūkas, Tautvydas |
Advisor
Extent
72 p.
Thesis Defence Date
2021-01-14
Abstract (en)
The research problem is how do sports fans exhibit their attitudes towards the brand of pro-sports clubs. The object of the paper is the impact of fans' attitudes towards pro-sports club’s brands. The aim of the research is to theoretically and empirically analyze how sports fans expressed their attitudes towards pro-sports brands and provide beneficial propositions in regards to clubs brand and sports business building. Research methodology applied in this research include focus group, questionnaires as well as explanatory analysis of statistics technique to specify principal relations linking variables that will be measured across different dimensions of sports brand.
Language
Anglų / English (en)
Defended
Taip / Yes
Access Rights
Prieiga intranete / Intranet Access
File(s)tautvydas_zukas_md.pdf (1.77 MB)