Development of a sustainable strategic framework for the BSN – Puerto Rico's Pro basketball league

Abstract

Throughout the years, the professional basketball league of Puerto Rico – Baloncesto Superior Nacional (BSN) – has been recognized as one of the top competitions of the Americas continent. Its beginnings date back to as early as 1930 - making the league one of the oldest in the world with 90 continuous years of serving basketball to the Puerto Rican community. BSN’s preparation, production and post-tournament activities generate a significant impact in Puerto Rico’s economy, the island’s natural ecosystem and on local communities of the participating franchises. As with any mega-sporting event, the BSN also presents risks related to the increased use of limited natural resources, as well as to the health, safety, and well-being of all its stakeholders. Using a mixed-method research design (804 online surveys and 30 one-to-one meetings), this final master thesis seeks to develop a sustainable strategic framework for the BSN organized according to three pillars: governance, people, and environment.