Rural Development 2011: In Global Changes : Proceedings of the 5th International Scientific Conference. Vol. 5, Book 1
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; Čiutienė RūtaAkademija : Aleksandras Stulginskis University, 2011Today, the public sector is faced with very high demands. The leadership plays important role as in business sector. The managers of public sector organizations need to develop leadership abilities. This paper examines the expression of leadership in administration of district municipality issue. Peculiarities and features of leadership of public sector managers were the empirically researched in the district municipal administration selected at random. Leadership features were assessed in terms of employees and managers. Analysis of the research results showed the biggest need for employees in the fields of stress management and motivation.12 2 - research article
; ; Akademija : Aleksandras Stulginskis university, 2011Behavioural principle in finance is one of the most important making the financial analysis of farms, identifying the problems, choosing and making timely financial decisions in order to prevent economic difficulties and financial distress. Average financial ratios according to farm size and types of farming are important as guide for farmers how to manage short-term solvency, economic activity and long-term solvency. This paper presents the research results on financial management in Lithuanian farms according to farm size and types of farming. Using these research results farmers can identify how far they are from the moderate financial management towards conservative or aggressive financial management, and what kind of difficulties can arise in both cases. Each farmer has the different attitude towards risk and return, and only the comparison of farm financial ratios with average financial ratios confirms or rejects this attitude.4 - research article
; Akademija : Aleksandras Stulginskis University, 2011The management of changes in rural area is rather sophisticated process in which the integration of various management models and principles can be met. The article deals with the changes peculiar to rural areas and the factors of internal and external or real-life environment that mostly impacts on these changes. The endogenous model of changes in rural area has been analyzed more widely, and the scheme of the development of rural area has been given. Attributes of the “bottom-up” principle have been identified, the expression of these attributes in the management means of changes initiated by the rural development actors and the analysis of the forces stimulating and impeding these changes made the basis to determine and substantiate the combined elements of the model of rural area change management using the “bottom-up” principle. The investigation aim is to justify the model of the rural area change management using the “bottom-up” principle. Strategy of local activity group of Kretinga Municipality titled “The Improvement of Life Standards in Kretinga Municipality in 2007 - 2013” has been chosen for empirical investigation. The method of real-life analysis of the forces has been used for the identification of people involvement into the forces stimulating and opposing the preparation of the strategy. These forces have been estimated in accordance with the scores of the impact strength. The model of the rural area change management using the “bottom-up” principle has been made on the basis of the explicit methodology of strategic management integrating the results of empirical analysis. The identification and validation of the model elements has shown that the model can change if governed by the goal of the change management and other factors of internal and external or real-life environment. It has been determined that the rural area change management using the “bottom-up” principle is based on the change management through the7 4 - research article
;Ažukaitė, Ligita ;Vitkuvienė, JurgaGražulevičiūtė-Vileniškė, IndrėAkademija : Aleksandras Stulginskis University, 2011Before the phase of intensive urbanization urban settlements consisted only small islands in vast rural and natural areas. This separation between urban and rural helped retaining traditional residential, working, and sacral environments both in cities and in rural settlements. However, radical social, economic, demographical shifts had induced the growth of cities. The industrial and agricultural revolutions, intensive migration into urban areas had strongly changed not only the ways of agricultural production, but also the functions and lifestyles of rural settlements. In recent decades the agricultural and natural areas at the fringe of the cities are being increasingly built up with residential, industrial, infrastructural, commercial structures. The limits between the urban and rural areas became unclear and hardly distinguishable; this causes vanishing of traditional rural environment from social, economic, and even cultural points of view. This unprecedented urban expansion causes threats to the identity and even survival of relics of rural landscape, such as historic rural settlements, farmsteads, residencies of former manors, characteristic for their historical, cultural, social, ecological etc. values and significance. Changes of functions, communications system and links, shifts in ecological balance, changes of visual characteristics of environment, changes of lifestyles and ignorance of society are the main issues causing problems of preservation and integration in urban development of valuable relics of rural areas. This justifies the relevance of the research. The aim of the research was to analyze the present situation and potential of fragments of historic rural areas affected by urban development and to illustrate the possibilities of sustainable integration of the relics of rural landscape into urban development with the case of Veršvas Landscape Reserve in the territory of Kaunas using the concept of ecomuseum.11 4 - research article
;Driouech, Noureddin ;El Bilali, Hamid ;Berjan, Sinisa ;Radovic, MirjanaDespotovic, AleksandraAkademija : Aleksandras Stulginskis University, 2011The new Millennium has seen a renewed and intensified interest in issues of business ethics and corporate social responsibility (CSR). This has been partly driven by a wave of concern about conduct and governance of business and partly reflects a growing interest amongst consumers, policy makers and businesses, in forms of production and consumption that are more sustainable and more ethically oriented. This is typified by growth in demand of products encompassing ethical values such as organic and Fair Trade products. However, research knowledge base about consumers and their behaviour and attitude from an ethical perspective is relatively weak. Consumer attitude to foods is mainly influenced by concerns (e.g. food safety, human health, environmental impact) and commodity attributes (e.g. quality, taste, freshness and packaging). The objective of this paper is to get an insight on Serbian consumer attitude towards agro-food products with ethical values (AFPEV) namely organic, Fair Trade and typical/traditional products. This paper is based on the literature and an online self-administered questionnaire, carried out from December 2010 through June 2011 with 104 Serbian adult consumers, dealing with understanding of and knowledge about AFP and relationships with ethical values; AFPEV buying frequency; main criteria and reasons for buying AFPEV; opinion about AFPEV price and consumer willingness to pay; potential impacts on animal health and welfare as well environmental, economic social and civic impacts of buying AFPEV; purchasing channels; and main sources of information about AFPEV. Serbian consumers have a good knowledge about AFPEV that are bought by 98% of the sample. Most of the respondents relate ethical values to the respect of environment (73.5%) and organic production (49.0%). The main reasons for buying AFPEV are quality (35%), organic certification (17%), and taste (15%). Price seems less important. The main sources of information about AFPEV are mass media, newspapers and magazines (summing up 46%). However, the majority of Serbian consumers prefer to get information directly from the supply chain actors mainly sellers and/or producers. AFPEV are bought mainly from the specialized shops (34%) and supermarkets (26%) to achieve personal satisfaction, for health, safety, natural resources conservation, and environment protection. Consumers do not always buy sustainable products as consequences of environmental concern or to benefit the community or due to personal beliefs but mainly to give priority to health. Ethical factors are important in some cases, but they may be overstated. Results indicated that most Serbian consumers perceived that AFPEV as healthier and portray a positive attitude towards AFPEV thus showing a high willingness to pay higher prices. Serbian consumers seem to have a positive attitude towards organic, fair trade and typical products due to the sustainable benefits that they can bring about. Therefore, institutional and domestic market conditions should be improved for insuring long-term market development and information campaigns should be organised to increase Serbian consumers’ awareness and consciousness and to strengthen their positive attitude towards AFPEV.4 2