Apply Now: Sports Business MBA by EB Institute

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Euroleague Basketball and Vytautas Magnus University (VMU) have launched a new study programme, Sports Business MBA by EB Institute in Kaunas, Lithuania. The new partnership comes 10 years after the initial creation of the Euroleague Basketball Master in Sports Marketing and Communication. The deadline for online applications for the studies is 28 August.

Applicants have to submit the following documents:

  • Bachelor Diploma & its supplement (transcripts of records / mark sheet)
  • Passport Scan
  • Recent headshot picture
  • Letter of motivation (1,200-3,000 characters)
  • Curriculum Vitae

The new programme builds on EB Institute’s 10-year-old EBI Master in Sports Management and Marketing, which has seen 220 students from 38 countries follow the course co-organised with the Ca’ Foscari University in Venice, Italy. The MBA will focus on modern approaches to sports business, consisting of six modules over three academic semesters, including internship and group work opportunities, ending with a final master thesis.

The MBA equips students with advanced professional knowledge and skills in the field of sports business management. Taught jointly by Euroleague Basketball Institute and Vytautas Magnus University, it is a truly international educational project, benefiting from an extensive global network of academicians, industry leaders, experts and social partners for contemporary sports business and world-class online learning opportunities.

The programme continues the educational tradition that Euroleague Basketball began with its founding in 2000. Alumni in the first decade of the EBI Master have become professionals in a broad range of sporting companies, organisations and endeavours, including clubs, domestic leagues, Euroleague Basketball, FIBA, national federations, adidas, Nike, Microsoft, SAP, Vodafone, media outlets and marketing agencies.

The first edition of the MBA will last for 14 months, commencing in September 2017 and graduating in November 2018. Students completing the course will achieve 90 ECTS (European Credit Transfer System). The blended learning format will include four-week long in-person sessions on Euroleague Basketball headquarters in Barcelona, Spain; VMU’s campus in Kaunas; full, behind-the-scenes immersion at one of the largest sports events in the world, the Turkish Airlines EuroLeague Final Four in Belgrade, Serbia; before students return to the VMU campus to defend their final master thesis including Viva. The in-person sessions are combined with an e-learning platform that offers students maximum flexibility and sustained interaction with their professors.

The Vytautas Magnus University Faculty of Economics and Management professors who will oversee the study programme of the Sports Business MBA have received international recognition for their excellence. Students will obtain both systemic understanding and working knowledge of all major areas of contemporary sports business and management: marketing, finance, media and communication, law, strategy and economics.

“VMU has always been a globally focused university and we are very glad that this has been recognised and appreciated by Euroleague Basketball, Europe’s top-level basketball competition organiser. For the last two years, the VMU Faculty of Economics and Management has been ranked among the 700 best business schools in the world. VMU is one of the leading Baltic universities in the field of internationality,” Professor Juozas Augutis, VMU Rector said.

VMU study programmes prepare specialists who are equipped with interdisciplinary knowledge and abilities, analytical and critical thinking, and capability to work in the international market, rather than narrowly specialised graduates who would only meet the short-term demands of today. Being a liberal arts university it provides an interdisciplinary education as well as competences that are important in the dynamic labour market.

Throughout their MBA training, students will hear from both academic and industry experts, with the latter of these representing companies and organisations at the forefront of the sports industry. Examples from the EBI Master in the past have included executives from adidas, Spalding, ESPN, IMG, NBA, New Era, Nike, Special Olympics, Turkish Airlines, Twitter and AEG, to name a few. The MBA will also feature guest academic teachers from elite European institutions to be announced soon. Pre-enrolment is scheduled to commence on April 12, 2017, when more information will be made available on the websites of VMU and Euroleague.

More information

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Kareen Worthen

Hello, My name is Kareen (Karlee) Worthen, I've attempted to apply to this program, however, my e-mail is unable to recognize the address "". Is there an alternate address I can send to? Please let me know! Thank you.


Hello, apologies for the inconvenience, the correct e-mail address is Please send your e-mail to that address, thank you.

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