Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/89004
Type of publication: Monografija / Monograph (K1a)
Field of Science: Vadyba / Management (S003)
Author(s): Larina, Y.S;Molodozhenia, M. S;Karkalíková, Marta;Nusinov, V. Y;Adamovska ,V. S;Derzhak, N. А;Nadyon, A. A;Romakhova, O. A;Kucheruk ,G. Y;Voychenko, T. O;Kovalenko, O. V;Ryabchyk, A. V;Kot, Е. V;Borysova, A. A;Androsov, V. Y;Barylovych, O. M;Lutsii ,K. M;Shtuler, I. J;Moroz, L. I;Nesterenko, S. S;Kutlina, I. Y;Stepanenko, S. V;Nepokupna, T. A;Chernishova, L. О;Kozub, V. О;Chetveryk, O. V;Malinovska, O. Y;Korol, S. YA;Buriak, R. I;Kovbatyuk, M. V;Bratishko, YU.S;Posilkina ,O. V;Shtal, T. V;Tishchenko, O. O;Khusainov, Ruslan;Drejeris, Rolandas;Melnyk, N. O;Danchenko, L. G;Chervina, Y. V;Filippova, V. D;Kovalska, N. M;Kasatkin, D. YU;Kasatkina, O. M;Okhrimenko, G;Budnik, V. A;Korniyko, YA.R;Illyashenko, S. M;Shypulina, YU.S;Illyashenko, N. S;Galchynska, Julia;Shulpina, N. V;Kniazieva, O. A;Kalugina ,N. A;Afanasieva, O. P;Zhegus, O. V;Pedko, I;Smyrnov, I. G;Gladka, I. V;Romanenko, L. F;Romanenko, O. O;Piskorska, G. A;Yakovenko, N. L;Kropelnytska, S. O;Vusyatytska, M. P;Fedulova, L. І;Prisuazhnuyk, A. UY;Antohov, A. A;Pavuk, Olga;Shalaeva, Margarita
Title: A New Role of Marketing and Communication Technologies in Business and Society: local and global aspects : collective monograph
Extent: 554 p. : iliustr
Publishing data: St. Louis, Missouri : KHUSAR Group
Date: 2015
Note: Aut. nurodyti turinyje
Keywords: Marketing;innovation;public private partnership;corporate social responibility;strategic management;competitiveness;public relations work;communication technology;sales policy;advertising;university;economic development (on national level);regional development;Ukraine;Russia;Eastern Europe
ISBN: 9780615671567
Abstract: Collective monograph contains research papers by leading scientists of Ukraine and Eastern Europe on marketing, communications, innovation development, public-private partnership, tourism and corporate social responsibility. Research publication will be useful for researchers, practitioners and students, and anyone interested in scientific problems of marketing and communications and their role in the modern world
Internet: https://hdl.handle.net/20.500.12259/89004
Affiliation(s): Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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