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Type of publication: research article
Type of publication (PDB): Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Adamonienė, Rūta;Astromskienė, Adelė
Title: The influence of motives on the tendencies of business philanthropy
Is part of: Economics and management = Ekonomika ir vadyba [elektroninis išteklius] / Kaunas university of technology. Kaunas : Technologija, 2010, Nr. 15
Extent: p. 337-342
Date: 2010
Keywords: Business philanthropy;Motives;Sustainable development
Abstract: The article is prepared on the basis of inquiry used to determine motives that encourage businesses to participate in philanthropic activities. The subject of the investigation - motives affecting business decisions to indulge in charity and assistance. The study analyses the importance of philanthropy and the motives behind observed in business. These activities contribute to the general public welfare, reviving the tradition of corporate philanthropy. The purpose of the article - to describe corporate philanthropy and reveal the essential business considerations when engaging in philanthropic activities. The methodology of the study is based on a holistic approach to the motives encouraging businesses to participate in philanthropic activities and identify stimulating and limiting reasons for companies to promote and provide assistance and charity. The analysis in this study is qualitative. In order to identify impact of motives on business philanthropy, phenomenographic and phenomenological methods are used, allowing naming the significance of motives as well methods of categorization, summaries and generalization are used. The article presents the essence of the business of philanthropy that encourage business to provide assistance and charity. The article also identifies key trends preventing businesses to engage in charity. And the major trends of philanthropy within the business community are described
Affiliation(s): Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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