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Type of publication: research article
Type of publication (PDB): Straipsnis konferencijos medžiagoje kitose duomenų bazėse / Article in conference proceedings in other databases (P1c)
Field of Science: Vadyba / Management (S003)
Author(s): Rukuižienė, Rasa
Title: The conceptual issues of rural tourism service system quality
Is part of: Management theory and studies for rural business and infrastructure development: proceedings of international symposium, May, 16-18, 2007. Nr. 1(8), The role of social capital and grass-roots initiatives in rural development. Житомир., 1(8)(2007)
Extent: p. 319-325
Date: 2007
Keywords: Tourism sector;Tourism service system quality;Regional products;Rural tourism;Service marketing;Marketing concept
Abstract: Paper presents the analysis about the conceptual issues of developing tourism service system at rural areas. The efficiency of service management covers the implications about the demand of tourism services and their quality measurements. Regional products become the important issue to enlarge the services content and to create originated supply for modern tourists. The regional derivatives of local products which are the object of cultural heritage serve to implement marketing concept oriented to target market with customers' needs variety. Tourism service management effectiveness covers interdisciplinary perspective with implementation of special resources with their impact complexity to selected region. Business entities with specific structure of human resources, special managerial decisions try to stimulate effectiveness of their adoption to environmental peculiarities, operational and strategic business management and decisions upon space marketing
Affiliation(s): Vytauto Didžiojo universitetas
Žemės ūkio akademija
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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