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Type of publication: Straipsnis Clarivate Analytics Web of Science ar/ir Scopus / Article in Clarivate Analytics Web of Science or / and Scopus (S1)
Field of Science: Informatikos inžinerija / Informatics engineering (T007)
Author(s): Shim, Yongwoon;Lee, Heejin;Fomin, Vladislav V
Title: What benefits couldn't ‘Joyn’ enjoy?: the changing role of standards in the competition in mobile instant messengers in Korea
Is part of: Technological forecasting and social change. New York: Elsevier Inc, 2019, Vol. 139
Extent: p. 125-134
Date: 2019
Keywords: Mobile communication services;Mobile messenger;Over-the-top services
Abstract: This case study examines the dynamics of the mobile instant messenger (MIM) market in Korea. MIMs have been disrupting traditional mobile communication services such as voice, SMS, and media content. In response to MIMs, Korean Mobile Network Operators (MNOs) jointly launched a standards-based messenger service called Joyn, which ultimately performed poorly. Focusing on Joyn, this study analyses the changing status of MNOs and their counter-strategies against MIMs in the context of the turbulent mobile services market. For the analysis, we use a co-evolutionary framework encompassing technological, market, and regulatory domains and apply a platform competition perspective. The case of the failure of Joyn has implications for MNOs and their business models/ecosystems not only in Korea but also in other parts of the world
Affiliation(s): Informatikos fakultetas
Taikomosios informatikos katedra
Vilniaus universitetas
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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