Use this url to cite publication: https://hdl.handle.net/20.500.12259/58051
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Modelling of sponsor relationship management system for Lithuanian men’s national basketball team
Type of publication
Straipsnis konferencijos medžiagoje Web of Science duomenų bazėje / Article in conference proceedings in Web of Science database (P1a1)
Author(s)
Lietuvos kūno kultūros akademija |
Title
Modelling of sponsor relationship management system for Lithuanian men’s national basketball team
Is part of
Liberec economic forum 2009 : proceedings of the 9th international conference, 15-16 September, 2009, Liberec, Czech Republic. Liberec : Technical University of Liberec, 2009
Date Issued
Date Issued |
---|
2009 |
Publisher
Liberec : Technical University of Liberec, 2009
Extent
p. 294-302
Field of Science
Abstract
The substantiality of sport sector is growing in economically developed countries. The worldwide growing interest in professional sport, promotes organizations to consider sport sponsorship as a part of their marketing strategy. The intense competition is becoming the main problem for any business organization. Organizations’ offerings are getting similar in terms of price and benefits provided. While trying to attract more customers, organizations have to adopt some particular tactics of customer relationship management. However, in case of sport, the customer relationship management can be transformed to sponsor relationship management. Considering the relationships between the organization and its sponsors, some conjunctive elements are necessary. One of the elements is sport sponsorship. The interest in sport sponsorship as a marketing tool is growing worldwide, and it is becoming a natural component of sport. In order to manage relationship with sponsors, some particular mechanism or system is necessary.[...]
Type of document
type::text::journal::journal article::research article
Language
Anglų / English (en)
Coverage Spatial
Čekija / Czechia (CZ)