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Type of publication: Straipsnis konferencijos medžiagoje Clarivate Analytics Web of Science ar/ir Scopus / Article in Clarivate Analytics Web of Science or Scopus DB conference proceedings (P1a)
Field of Science: Vadyba / Management (S003)
Author(s): Pilelienė, Lina;Šimkus, Audrius
Title: Modelling of sponsor relationship management system for Lithuanian men’s national basketball team
Is part of: Liberec economic forum 2009 : proceedings of the 9th international conference, 15-16 September, 2009, Liberec, Czech Republic. Liberec : Technical University of Liberec, 2009
Extent: p. 294-302
Date: 2009
Keywords: Lietuvos krepšinis;Rėmėjų lojalumas;Krepšinio rėmėjai;Santykių valdymas;Lithuanian basketball;Sponsors loyalty;Basketball sponsors;Sport sponsorship management
ISBN: 9788073725235
Abstract: The substantiality of sport sector is growing in economically developed countries. The worldwide growing interest in professional sport, promotes organizations to consider sport sponsorship as a part of their marketing strategy. The intense competition is becoming the main problem for any business organization. Organizations’ offerings are getting similar in terms of price and benefits provided. While trying to attract more customers, organizations have to adopt some particular tactics of customer relationship management. However, in case of sport, the customer relationship management can be transformed to sponsor relationship management. Considering the relationships between the organization and its sponsors, some conjunctive elements are necessary. One of the elements is sport sponsorship. The interest in sport sponsorship as a marketing tool is growing worldwide, and it is becoming a natural component of sport. In order to manage relationship with sponsors, some particular mechanism or system is necessary.[...]
Affiliation(s): Lietuvos kūno kultūros akademija
Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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