Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/56941
Type of publication: Straipsnis nerecenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in non-peer-reviewed Lithuanian international conference proceedings (P2b)
Field of Science: Vadyba / Management (S003)
Author(s): Pilelienė, Lina;Grigaliūnaitė, Viktorija
Title: Elaboration of the model for the evaluation of static advertising effectiveness
Is part of: Economy without borders: integration, innovation, cross-border cooperation: international scientific conference, August 26th, 2016, Kaunas : conference proceedings. Kaunas : Baltija publishing, 2016
Extent: p. 136-139
Date: 2016
Keywords: Advertising effectiveness;Outdoor advertising;Advertising context
ISBN: 9789934858567
Internet: https://hdl.handle.net/20.500.12259/56941
Affiliation(s): Ekonomikos ir vadybos fakultetas
Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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