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Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Pilelienė, Lina;Grigaliūnaitė, Viktorija
Title: Turning satisfaction into loyalty : the case of Lithuanian tourists
Is part of: European journal of tourism, hospitality and recreation : EJTHR. Peniche, Portugal : Instituto Politécnico de Leiria, Vol. 5, iss. 3, 2014
Extent: p. 121-140
Date: 2014
Note: e-ISSN: 1647-9254
Keywords: Lietuvos turistas;Vartotojų pasitenkinimas;Pasitenkinimo indeksas;Turisto lojalumas;Customer satisfaction;Satisfaction index;Tourist satisfaction;Lithuanian tourist
Abstract: The intensifying competition in the tourism market forces travel agencies and tour operators to seek for new and improved ways for customer attraction and retention. Tourist satisfaction is an important factor to work on in achieving a tourism organization’s goals; however, the real company’s competitive advantage unfolds in the potential of loyal customers. Seeking for better ways to retain loyal customers, the aim of our research is to reveal core factors affecting Lithuanian tourist loyalty. During the research, the variables of the previously elaborated Lithuanian Tourist Satisfaction Index model (activities in the destination, destination marketing, environmental preservation, and natural features) were analysed in a framework of their impact on tourism satisfaction and loyalty. Moreover, direct and indirect relations and interrelations between variables were measured. [...]
Affiliation(s): Ekonomikos ir vadybos fakultetas
Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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