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Type of publication: research article
Type of publication (PDB): Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Sociologija / Sociology (S005)
Author(s): Juraitė, Kristina;Pinigienė, Agnė
Title: Kultūros komunikacijos transformacijos : nuo kultūros mediacijos iki mediatizacijos
Other Title: Transformations of culture communication : from mediation to mediatization of culture
Is part of: Meno istorija ir kritika = Art history & criticism. Kaunas : Vytauto Didžiojo universitetas, 2014, [T.] 10(2) : Kultūros paveldas : medžiagiškumo ir simbolinių prasmių sąveika
Extent: p. 167-175
Date: 2014
Note: E-ISSN 2335-8769 klaidingas, E-ISSN 1822-4547 teisingas
Keywords: Kultūros komunikacija;Mediatizacija;Mediacija;Medijuota komunikacija;Medijų logika;Medijų kultūra;Culture communication;Mediatization;Mediation;Media logic;Media culture
Abstract: The media have become one of the most important means of representing social reality, while mediated communication definitely affects our daily lives, identities and interactions. Accelerating processes of mediatization require social and cultural institutions to act in accordance with the rules of the new media, especially in communicating with their audiences and target groups. The increasing role of the media in shaping public opinion, consciousness and perception shows that the culture sector is increasingly encouraged to focus on the media. In the context of mediatization processes, the media as modus operandi affect cultural practices and social institutions, and encourage them to act according to the new market rules, and communicate with the target groups through different communication tools. In a mediated cyberspace, the development, distribution and consumption of culture products is also changing. Mediatization theory addressed in the article provides with a conceptual framework which is applied in the analysis of media and communication transformations taking place in culture sector
Affiliation(s): Viešosios komunikacijos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Art History & Criticism / Meno istorija ir kritika 2014, nr. 10(2)
Universiteto mokslo publikacijos / University Research Publications

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