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Type of publication: research article
Type of publication (PDB): Straipsnis kituose recenzuojamuose leidiniuose / Article in other peer-reviewed editions (S5)
Field of Science: Komunikacija ir informacija / Communication and information (S008)
Author(s): Vinciūnienė, Aušra
Title: Viešųjų ryšių demokratijos kaina, arba kaip šiuolaikinėje politikos komunikacijoje propaganda įgauna naujas pateisinamas formas
Other Title: The price of public relations democracy : how propaganda gets its new acceptable forms in contemporary political communication
Is part of: Inter-studia humanitatis. Šiauliai : Šiaulių universiteto leidykla, 2009, nr. 9 : Propagandos virsmai ir nekintamumas: tarpdisciplininis požiūris
Extent: p. 47-65
Date: 2009
Keywords: Normatyvinės demokratijos teorijos;Viešųjų ryšių demokratija;Politikos santykis;Žiniasklaidos santykis;Visuomenės santykis;Politikos komunikacijos profesionalizacija;Viešosios erdvės nykimas;Propoganda;Nuolatinė kompanija;Informacijos vadyba;Naujienų vadyba;Normative theories of democracy;Pablic relatious democracy;Politics relations;Media relations;Society relations;Professionalisation of political communication;Decline of the pablic sphere;Propoganda;Permanent compaigning;Information management;News management
Abstract: In the recent decades, as a result of intensive globalisation, significant changes in the political communication systems can be observed in all old and new democracies all over the world. One of the most frequently used concepts to describe this is professionalisation, meaning that in response to political, societal, economic and technological developments, political institutions and politicians themselves started to improve their campaigning or governmental communication. On the one hand, institutions and parties became more open, started to seek dialogue with citizens by employing professional press officers to deal with the media and rapidly applying new technologies for direct marketing and communication.[...]
Affiliation(s): Viešosios komunikacijos katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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