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Type of publication: Straipsnis kituose recenzuojamuose leidiniuose / Article in other peer-reviewed editions (S5)
Field of Science: Filologija / Philology (H004)
Author(s): Mažeikis, Gintautas
Title: Propaganda : pakaitalai bestijai
Other Title: Propaganda : substitutes for bestia
Is part of: Inter-studia humanitatis. Šiauliai : Šiaulių universiteto leidykla, 2009, nr. 9 : Propagandos virsmai ir nekintamumas: tarpdisciplininis požiūris
Extent: p. 6-23
Date: 2009
Keywords: Propaganda;Bestija;Bestiariškumas
Abstract: Discussions in the article are based on the two main philosophical questions : what is a man and what is technique? Both questions highly developed in the philosophy of XX century are very important for the explanation of phenomenon of propaganda . A man has unfinished, eccentric, limited, mortal essence. According to M. Heidegger, the technique appears in Western civilization by two modes: as assistance and as a deterministic cause. Midwife is the best metaphor for technique as assistance. Different communities use persuasion techniques as a help to develop personal issues. Such a type of persuasion makes Ethos of communities.[...]
Affiliation(s): Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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