Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/39416
Type of publication: research article
Type of publication (PDB): Straipsnis recenzuojamoje Lietuvos tarptautinės konferencijos medžiagoje / Article in peer-reviewed Lithuanian international conference proceedings (P1e)
Field of Science: Vadyba / Management (S003)
Author(s): Zikienė, Kristina
Title: Research of factors influencing loyal customer switching behaviour : updated and revised in the context of economical crisis
Is part of: Management horizons in changing economic environment: visions and challenges [Elektroninis išteklius] : proceedings of the 11th International Scientific Conference, Kaunas, Lithuania, September 22-24, 2011. Kaunas : Vytauto Didžiojo universitetas, 2011, no. 11
Extent: p. 731-742
Date: 2011
Keywords: Loyal customer;Factors affecting switching behaviour
Internet: https://hdl.handle.net/20.500.12259/39416
Affiliation(s): Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications

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