Organizacijų vadyba: sisteminiai tyrimai / Management of Organizations: Systematic Research 2009, nr. 52
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research articleOrganizacijų vadyba: sisteminiai tyrimai, 2009, nr. 52, p. 7-19The paper reviews the concept of value-based management. There have been analyzed managers of an organization, their personal and business characteristics, motivation, and value systems. The organization is a place where different value systems meet and the need for matching the personal and public interests is a key factor for the efficiency of managerial communication. The paper summarizes the leading value characteristics of a successful manager and analyzes their importance for the managerial decision making process.
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Naujųjų ES valstybių bankinio sektoriaus priežiūra, konkurencija ir stabilumasPublication[Supervision, competition and stability of a banking sector in new European Union countries]research articleOrganizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 2009, T. 52, p. 21-34The article analyses the performance of banks and their supervision in twelve new countries of the European Union. The study was carried by analysing the data of Herfindahl – Hirschman index (HHI), financial results and their correlation with a supervision level in the countries. The study has shown that the supervision level and competition do not have influence on a stability level in a banking sector. Supervision institutions has very little influence on the banks’ financial results.54 84 -
research articleOrganizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 2009, T. 52, p. 35-47The author analyzes the real estate markets’ functioning and highlights the view that making forecast of future trends is not always relevant to compare West European markets with the Baltic States or Lithuanian real estate market as the last-mentioned ones have formed under different conditions and represent a different level of maturity.
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Influence of the ecological factors on consumers’ choicePublication[Ekologiškumo poveikis vartotojo pasirinkimui]research articleOrganizacijų vadyba : sisteminiai tyrimai. Kaunas : Vytauto Didžiojo universiteto leidykla, 2009, T. 52, p. 49-61The article provides the research results about the influence of ecological factors on the consumers’ choice. There is investigated the product’s organic origin and its influence on the buying decision making. The product (in this case – milk) is divided into six attributes and various attributes’ levels.41 94 -
Marketing factors of formation of company’s customer equityPublication[Marketingo veiksniai formuojantys įmonės vartotojų vertę]research articleOrganizacijų vadyba: sisteminiai tyrimai, 2009, nr. 52, p. 63-75The formation of customer equity is one of the most topical problems in modern marketing. In conditions of economic crisis companies, having the biggest customer equity, manage to keep the most stable market positions. The authors of the article consider the factors that influence the formation of customer equity; a special attention is paid to the company’s marketing communications. The article contains the results of the research, conducted under the authors’ guidance, about the impact of different marketing factors on the formation of customer equity in Latvian companies.33 17