Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/35634
Full metadata record
DC FieldValueLanguage
dc.contributor.authorGrigaliūnaitė, Viktorija-
dc.contributor.authorPilelienė, Lina-
dc.coverage.spatialPL-
dc.date.accessioned2018-01-24T07:33:55Z-
dc.date.available2018-01-24T07:33:55Z-
dc.date.issued2017-
dc.identifier.issn20831277-
dc.identifier.otherVDU02-000021433-
dc.identifier.otherWOS:000408378900010-
dc.identifier.urihttp://economic-research.pl/Journals/index.php/oc/article/view/61/130-
dc.identifier.urihttps://eltalpykla.vdu.lt/handle/1/35634-
dc.identifier.urihttps://doi.org/10.24136/oc.v8i2.20-
dc.identifier.urihttp://economic-research.pl/Journals/index.php/oc/article/view/61/130-
dc.descriptione-ISSN 2353-1827-
dc.description.abstractResearch background: Endeavouring to develop healthy societies is a primary goal in many countries. As smoking is a major problem of public health, lowering the extent of smoking is one of the conditions for developing a healthy society. Based on the research revealing that the pairing of the product with negative stimuli enhances the possibility of negative reaction to the product as negative stimulus transfers it’s meaning to the product, tobacco packaging was labelled with negative smoking-related pictures illustrating the danger of smoking. Nevertheless, the extent of smoking is still large in many countries. Hence, the effect of negative smoking-related pictures has been the subject of intense debate within the scientific community. Purpose of the article: The aim of this research is to determine the effect of negative smok-ing-related pictures on the both implicit and explicit attitude toward smoking. Methods: For the purpose of determining the effect of negative smoking-related pictures on the both implicit and explicit attitude toward smoking, Implicit Association Test and ques-tionnaire survey were provided. The questionnaire was elaborated based on the analysis and synthesis of scientific literature. Findings & Value added: The theoretical analysis substantiated the influence of attitude toward the product on consumer purchase decisions. Nevertheless, people do not always want to reveal their opinion, hence traditional marketing research methods for measuring explicit attitude are not sufficient as they are often not objective. Therefore, neuromarketing research methods complement traditional marketing research methods by providing more objectivity. Consequently, the Implicit Association Test and traditional questionnaire research are applied for the empirical research, revealing the effect of negative smoking-related pictures on the both implicit and explicit attitude toward smoking. [...]en
dc.description.sponsorshipEkonomikos ir vadybos fakultetas-
dc.description.sponsorshipMarketingo katedra-
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 317-328-
dc.language.isoen-
dc.relation.ispartofOeconomia Copernicana. Torun : Nicolaus Copernicus university, 2017, Vol. 8, iss. 2-
dc.relation.isreferencedbyEmerging Sources Citation Index (Web of Science)-
dc.relation.isreferencedbyBusiness Source Complete (EBSCO)-
dc.relation.isreferencedbyProQuest Central-
dc.rightsSutarties data 2017-08-25, nr. B000244, laisvai prieinamas internetelt_LT
dc.rights.urihttps://creativecommons.org/licenses/by-nd/4.0/-
dc.subjectNegative smoking-related picturesen
dc.subjectSmokingen
dc.subjectNegative stimulusen
dc.subject.otherVadyba / Management (S003)-
dc.titleAttitude toward smoking: the effect of negative smoking-related picturesen
dc.typeStraipsnis Clarivate Analytics Web of Science ar/ir Scopus / Article in Clarivate Analytics Web of Science or / and Scopus (S1)-
dc.identifier.doihttps://doi.org/10.24136/oc.v8i2.20-
dcterms.bibliographicCitation16-
dc.date.updated2018-01-29T13:17Z-
local.object{"source": {"code": "vdu", "handle": "9635"}, "publisher": {"name": "Nicolaus Copernicus university", "list": false}, "db": {"clarivate": true, "scopus": false, "list": true}, "issn": ["2083-1277"], "doi": "10.24136/oc.v8i2.20", "code": "S1", "subject": ["S003"], "url": ["https://eltalpykla.vdu.lt/handle/1/35634", "https://doi.org/10.24136/oc.v8i2.20", "http://economic-research.pl/Journals/index.php/oc/article/view/61/130"], "country": "PL", "language": "en", "area": "S", "original": true, "pages": 12, "sheets": 0.857, "timestamp": "20180129131700.0", "account": {"year": 2017, "late": false}, "na": 2, "nip": 0, "affiliation": [{"contribution": 0.5, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "2", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Marketingo katedra", "id": "0206", "level": "3", "type": "kat", "research": "1", "status": "1"}}}], "id": "56E7D01AFDF1298011840712FB588101", "lname": "Grigaliūnaitė", "fname": "Viktorija", "status": "1", "orcid": "0000-0001-8340-2993", "name": "Grigaliūnaitė, Viktorija"}, {"contribution": 0.5, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 0.5, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "2", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Marketingo katedra", "id": "0206", "level": "3", "type": "kat", "research": "1", "status": "1"}}}], "id": "16DD4E8F4ADD10683EAC165F5C455456", "lname": "Pilelienė", "fname": "Lina", "status": "1", "orcid": "0000-0003-2704-8314", "name": "Pilelienė, Lina"}]}-
local.typeS-
item.fulltextWith Fulltext-
item.grantfulltextopen-
crisitem.author.deptEkonomikos ir vadybos fakultetas-
crisitem.author.deptEkonomikos ir vadybos fakultetas-
Appears in Collections:1. Straipsniai / Articles
Universiteto mokslo publikacijos / University Research Publications
Files in This Item:
marc.xml9.1 kBXMLView/Open

MARC21 XML metadata

Show simple item record

Page view(s)

144
checked on Nov 1, 2019

Download(s)

54
checked on Nov 1, 2019

Google ScholarTM

Check

Altmetric


This item is licensed under a Creative Commons License Creative Commons