Please use this identifier to cite or link to this item:https://hdl.handle.net/20.500.12259/35049
Type of publication: Straipsnis / Article
Author(s): Pilelienė, Lina;Bakanauskas, Arvydas Petras
Title: Determination of customer preferences for benefits provided by sales promotion at shopping centres in Lithuania
Is part of: Analele Stiintifice ale Universitatii Al I Cuza din Iasi - Sectiunea Stiinte Economice, 2015, Vol. 62, iss. 1, p. 85-92
Date: 2015
Keywords: Pardavimų skatinimas;Prekybos centrai;Vartotojų naudos;Consumer benefits;Shopping centres;Sales promotion
Abstract: The intensifying competition forces organizations to search for various measures which could help in persuading consumer to buy a product. Consequently, the attention to customer attraction is growing enormously. One of marketing measures used for this purpose is sales promotion. However, many measures of this marketing tool used by the companies do not attract consumers and end in failure. The article is aimed to determine customer preferences for benefits provided by sales promotion at shopping centres in Lithuania. Based on the results of questionnaire research the main conclusion is that customers of shopping centres in Lithuania are mainly driven by the utilitarian benefits of sales promotion, and are not affected by hedonic ones.
Internet: https://eltalpykla.vdu.lt/1/35049
https://hdl.handle.net/20.500.12259/35049
Appears in Collections:1. Straipsniai / Articles

Files in This Item:
Show full item record

Page view(s)

10
checked on May 19, 2019

Download(s)

10
checked on May 19, 2019

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.