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Type of publication: Straipsnis / Article
Author(s): Šontaitė-Petkevičienė, Miglė;Pilelienė, Lina
Title: The effect of country-of-origin on beauty products choice in Lithuania
Is part of: Procedia: social and behavioral sciences, 2014, vol. 156, p. 458-462
Date: 2014
Keywords: Country-of-origin;Consumer behaviour;Beauty products;Kosmetika;Grožio priemonės
Abstract: This paper analyses the effect of country-of-origin on beauty products choice. After the analysis of empirical research results, it was determined that country-of-origin is of great importance to Lithuanian consumers while choosing beauty products. According to research results, three groups of countries-of-origin based on their attractiveness to Lithuanian consumers were defined: attractive countries-of-origin (France, Germany), neutral countries-of-origin (Italy, Lithuania), unattractive countries-of-origin (Russia, Poland and China).
Appears in Collections:3. Konferencijų medžiaga / Conference materials

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