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Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Filologija / Philology (H004)
Author(s): Ruzaitė, Jūratė
Title: Text typology in translation : a case study of menu translations / Jūratė Ruzaitė
Other Title: Tekstų tipologija vertime: meniu vertimo problemos ir ypatumai
Is part of: Darbai ir dienos. Vytauto Didžiojo universiteto leidykla : Kaunas., 45 (2006)
Extent: p. 259-271
Date: 2006
Abstract: Translations of restaurant menus are important for very practical reasons. A professionally translated menu can improve the service quality in restaurants and can help to avoid intercultural miscommunication. A menu serves as an informative text that provides details about the food served in a restaurant; more importantly, a menu not only presents information, but also represents the restaurant by shaping customers’ impressions about the place. In this sense, menus are a means of advertising and are appellative in their nature. In addition, menus represent a country and its culture. Thus the importance of menus is predetermined by the purpose and the functions that such a text type performs. Therefore, this article discusses the techniques used in menu translations in relation to text typology and discourse analysis
Affiliation(s): Vytauto Didžiojo universitetas
Appears in Collections:Darbai ir dienos / Deeds and Days 2006, nr. 45
Universiteto mokslo publikacijos / University Research Publications

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