Media Transformations 2011, vol. 5

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  • research article
    Kivimäki, Sanna
    Media transformations, 2011, vol. 5, p. 8-17
    We all live surrounded by media representations of social classes. The aim of this article is to reflect the implications of class differences in higher media education. The challenges of social class in media studies are bidimensional: what is taught and how it is taught. First I ask how to focus more on social class when analyzing media contents in higher media education? Secondly I ask, what does it mean, that class marks everybody involved in learning situations, both students and teachers? Thirdly, I try to make some concrete proposals for teaching.
      15  21
  • research article
    Media transformations. Kaunas : Vytautas Magnus university, 2011, Vol. 5, p. 18-22
    Journalists and scientists seek to grasp reality and to understand it. Print journalists use the vehicle of the word; radio journalists do so too; TV journalists also rely on words, though their principal vehicle of communication is the picture, the image, as is that of moviemakers and of still photographers. But recently the importance and power of photography has been exaggerated. It’s time to put things aright again.
      17  80
  • research article
    Šulmane, Ilze
    Media transformations, 2011, vol. 5, p. 24-43
    This paper presents a comparative study of Latvian daily press journalists from three Latvian and three Russian language papers (during two time periods, 2006 and 2010). Data from thirty in-depth interviews with chief editors, observers, analysts and correspondents of socio-political themes during both periods, as well as observation of situations at the editorial offices and recent changes in the ownership show the different ways that news industries cope with losing the readership of daily newspapers. This data also demonstrates the impact of recent economic crisis and shows the relationship between the economic, journalistic and political fields in Latvia through the eyes of media professionals. The study confirms the tendency of commercialization being closely related with partisanship and the power holders’ use of economic problems and some professional flaws of media organizations in subjecting editorial contents to owners’ direct economical and political interests.
      53  54
  • research article
    Beitika, Ieva
    Media transformations, 2011, vol. 5, p. 44-65
    The aim of this article is to explore global and local challenges of public service broadcasting (PSB) development and to identify possible ways to manage these challenges in Eastern European countries (post-Soviet space). The study encompasses three main contextual dimensions: (1) local challenges of PSB, characterized and influenced by different political, social, economic and cultural conditions, experiences, traditions, norms, and the development of the democracy between countries, including transitional influences and consequences of media system development in post-Soviet space; (2) global challenges of PSB, including a continuing debate on the role, place and identity of PSB within media and political systems, by taking into account ongoing processes of digitization, technological development, media convergence, privatization, competition, commercialization, and their consequences; (3) a theoretical concept of the public value and its further developed approaches that emphasize strategic operation, performance, assessment and the development of public sector organizations (including PSB) by deliberating public needs and interests, as well as creating public value in an accountable and transparent way. It leads to the need for new commitments to the public and stresses the role of civic participation, support and trust in the work of PSB. The research is based on secondary literature studies, qualitative analysis of documents, semi-structured interviews, and a case study of Latvia.
      47  56
  • research article
    Pilibaitytė, Vaida
    Media transformations, 2011, vol. 5, p. 66-87
    After years of stagnation, nuclear energy is believed to experience a revival. Despite a global momentum, little cross-cultural analysis exists about the national drivers for nuclear power such as geopolitics. Discourse studies are emerging as a way to examine approaches on energy security options in different countries. This work documents discourses based on media texts produced in two neighbouring pro-nuclear Eastern European countries Lithuania and Belarus in contrast with the global policy discourse with particular focus on nuclear energy. Discourse analysis conducted in this study relied on Hajer’s analytical concepts – discursive storylines and coalitions. National discourses were studied from 157 media texts published in 2006-2009. National pro-nuclear and anti-nuclear discourse coalitions have been described and compared with those found in the global discourse. The results show that climate change is emphasized internationally, while geopolitics is more important on a national level. Pro-nuclear narratives in both countries promotes nuclear as cheap and reliable, and downplay uncertainties present in the global discourse. The anti-nuclear energy storylines similar to those of global discourse are vocal about risks and lack of public involvement. The study1 concludes that in political discourses like in Lithuania there are more opportunities to challenge dominant narratives than in the technocratic debate taking place in Belarus. However, political and corporate interests coupled with unspecialized reporting have a universally constraining effect on national public discussions on nuclear energy. As a result, significant misinterpretations of global trends and knowledge gaps seem to occur in both types of the national debate.
      75  49