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Type of publication: Straipsnis kitose duomenų bazėse / Article in other databases (S4)
Field of Science: Vadyba / Management (S003)
Author(s): Pilelienė, Lina;Grigaliūnaitė, Viktorija
Title: A model of website quality-based e-commerce satisfaction index
Is part of: Scientific annals of the “Alexandru Ioan Cuza” university of Iasi. Iasi : Alexandru Ioan Cuza University of Iasi Publishing House, 2016, Vol. 63, iss. 1
Extent: p. 37-54
Date: 2016
Note: Scientific annals of economics and business - naujas to paties žurnalo pavadinimas ISSN 2501-1960, 2501-3165 (online). Ankstenis rumuniškas žurnalo pavadinimas "Scientific annals of the “Alexandru Ioan Cuza” university of Iasi – Economic sciences series" (ISSN 0379-7864) yra Scopus DB žurnalų sąraše. Authors acknowledge support by project "Promotion of Student Scientific Activities" (VP1-3.1- ŠMM-01-V-02-003) from the Research Council of Lithuania. This project is funded by the Republic of Lithuania and European Social Fund under the 2007-2013 Human Resources Development Operational Programme’s priority 3
Keywords: Tinklalapio kokybė;E-komercija;Vartotojų pasitenkinimas;Struktūrinis lygčių modeliavimas;Website quality;E-commerce;Customer satisfaction;Structural equation modelling
Abstract: In the contemporary highly competitive e-business market, organization’s success depends on satisfaction and loyalty of its customers. Whereas the differentiation of the determinants and their impact on customer satisfaction in different countries exists, the research aims at developing a model of website quality-based e-commerce customer satisfaction index. While achieving the aim of the article, the analysis and synthesis of scientific literature is provided. Furthermore, quantitative research and the analysis of the research results by means of principle component analysis, structural equation modelling using partial least squares path modelling methodology, and Importance-Performance matrix are applied. As a research result, the model of website quality-based e-commerce customer satisfaction index is elaborated. Latter model indicates the factors, which are worth investments in order to gain customer satisfaction and loyalty. As a result, not profitable investments might be avoided, which could contribute to the growing competitiveness of e-business
Affiliation(s): Ekonomikos ir vadybos fakultetas
Marketingo katedra
Vytauto Didžiojo universitetas
Appears in Collections:1. Straipsniai / Articles
Universiteto mokslo publikacijos / University Research Publications

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