Use this url to cite ETD: https://hdl.handle.net/20.500.12259/113694
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Vartotojų elgsenos įtaka pieno perdirbimo įmonių rinkodaros sprendimams
Field of Science
Vadyba / Management (S003)
Type of publication
type::text::thesis::master thesis
Title
Vartotojų elgsenos įtaka pieno perdirbimo įmonių rinkodaros sprendimams
Other Title
Consumer behavior influence to milk processing companies marketing decisions
Author
Skyriūtė, Kristina |
Advisor
Extent
57 p.
Date Issued
2005-06-01
Abstract
SUMMARY Kristina KLIMIENĖ Consumer behavior influence to milk processing companies marketing decisions The conclusive master work consists of 57 pages, 10 pictures, 2 tables, 40 references and 3 additions. The work is written in Lithuanian. The key words: consumer, consumer behavior, need, relationship marketing, product, organization. The aim of the work is to present milk processing companies relationship improvement means with consumers. The research object - consumer behavior. The research subject – consumer behavior influence to the marketing decisions. The main tasks of the work are to: 1. Characterize the outward and inherent factors of consumer behavior; 2. Identify the consumption stimulating marketing means; 3. Point out how the consumer behavior influence milk processing companies marketing decisions; 4. Present relationship improvement means with consumers. The work was written analising different literature resources, comparing the facts of different authors, systematizing and concentrating them, using graphic, logical abstraction methods, also it was used a inquest. In oder to influence consumer behavior it‘s necessary to understand what affects consumer docisions. Consumer behavior is influenced by many enviromental and personal factors. Understanding them the organization can accept the effective marketing decisions. One of the most important subjects for the milk processing companies is to satisfy consumer needs by educating their consumers and geting the feedback.
Language
Lietuvių / Lithuanian (lt)
Defended
Taip / Yes
Access Rights
Atviroji prieiga / Open Access