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dc.contributor.authorRepovienė, Rūta-
dc.description.abstractThe main mechanism of market economy – competition – has forced organizations to search for a content influencing advertising effectiveness. The use of content marketing, a new marketing approach, and its application can help to get an advantage and successfully compete with other members of the leisure services market. Moreover, it can help to improve the effect of different digital channels upon a customer. Due to recency of content marketing, there is lack of widely analyzed the influence of content marketing for different marketing channels. The objective of this study is to find out the influence of content marketing elements for search advertisement effectiveness in a leisure services sectoren
dc.description.sponsorshipMarketingo katedra-
dc.description.sponsorshipVytauto Didžiojo universitetas-
dc.format.extentp. 12-23-
dc.relation.ispartofInternational journal on global business management and research. Tamilnadu, India : Rajalakshmi Educational Trust, 2017, Vol. 6, iss. 1-
dc.relation.isreferencedbyABI/INFORM (ProQuest)-
dc.relation.isreferencedbyProQuest Central-
dc.subjectContent marketingen
dc.subjectVirtual contenten
dc.subjectAdvertisement effectivenessen
dc.subjectLeisure servicesen
dc.subject.classificationStraipsnis kitose duomenų bazėse / Article in other databases (S4)-
dc.subject.otherVadyba / Management (S003)-
dc.titleInfluence of content marketing elements for search advertisement effectiveness in a leisure services sectoren
dc.typeresearch article-
local.object{"source": {"code": "vdu", "handle": "63356"}, "publisher": {"other": ["Rajalakshmi Educational Trust"], "list": false}, "db": {"clarivate": false, "scopus": false, "list": true}, "issn": ["2278-8425"], "code": "S4", "subject": ["S003"], "url": [""], "country": "IN", "language": "en", "area": "S", "original": true, "pages": 12, "sheets": 0.857, "timestamp": "20200415122954.0", "account": {"year": 2017, "late": false}, "na": 1, "nip": 0, "affiliation": [{"contribution": 1, "aip": 1, "country": ["LT"], "rel": "aut", "org": [{"create": true, "contribution": 1, "name": "Vytauto Didžiojo universitetas", "id": "111950396", "level": "0", "type": "uni", "research": "1", "status": "1", "unit": {"name": "Ekonomikos ir vadybos fakultetas", "id": "02", "level": "1", "type": "fak", "research": "1", "status": "1", "unit": {"name": "Marketingo katedra", "id": "0206", "level": "2", "type": "kat", "research": "1", "status": "1"}}}], "id": "FA6FBDC3F393B405845E49E6C8D17C3E", "lname": "Repovienė", "fname": "Rūta", "status": "1", "orcid": "0000-0002-2914-2462", "name": "Repovienė, Rūta"}]}-
item.fulltextNo Fulltext-
item.grantfulltextnone- katedra-
Appears in Collections:Universiteto mokslo publikacijos / University Research Publications
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