DSpace-CRIS 7

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118539
PDB
72837
ETD
23379
Datasets
46
Researchers
7119
Departments
168
Projects
878
Recent Additions
  • Event
    Erki Pehk meistriškumo kursai
    Meistriškumo kursai / Master Class2022-11-29 - 2022-12-03
  • Publication
    The innovation culture in modern Lithuanian organizations: values, attitudes and practices
    [Inovacijų kultūra šiuolaikinėse organizacijose Lietuvoje: vertybės, požiūriai ir praktikos]
    research article
    Jucevičius, Giedrius 
    Social sciences = Socialiniai mokslai
    The article looks into the characteristics of the innovation culture of the Lithuanian enterprises that are involved in innovative activities. It uses the methodological framework that encompasses four dimensions of innovation culture: tolerance of risk, uncertainty and change, emphasis on mobility and flexibility, emphasis on networking and emphasis on learning. The survey was carried out in carefully selected 68 modern Lithuanian enterprises. On the level of organizational practices, most challenges are noticed regarding the tolerance of uncertainties. The problems are usually solved through the combination of strong leadership and consensus. On the level of values, materialist work-related values tend to prevail. However, some post-materialist values (e.g. creativity, tolerance and respect to others) are more strongly represented than on the level of society as a whole. The values and attitudes of modern Lithuanian organizations can be considered as generally favourable to the innovations. But a certain gap that is noticed between values, attitudes and organizational practices should be subject to further, more qualitative research.
  • Publication
    Managing innovations across the domains: challenge to the dichotomy of specialist vs. generalist skills
    [Inovacijų valdymo daugiadiscipliniškumas: iššūkis tradicinei spelialistoo vs. generalisto gebėjimų dichotomijai]
    research article
    Jucevičius, Giedrius 
    Social sciences = Socialiniai mokslai
    Innovations are being increasingly recognized as happening ‘at the intersection’ of disciplines, competences, technologies and cultures. It is an interdisciplinary process characterized by the interaction of different perspectives that leads to the emergence of new fields (e.g. nanotechnologies). It is also a crossdisciplinary process, in which the tools and perspectives developed in one area of human activity are used for solving problems innovatively in another area. It may also be a multidisciplinary process when the professionals from distinct fields provide their own perspectives on complex issue, which may later be integrated by the third party. Innovation process also has a degree of transdisciplinarity as the universal instruments and fundamental knowledge are being applied across a variety of domains. Many breakthrough innovations happen when the idea, established in one area of activity, is transferred and adopted in another area. In this paper, three dimensions of transferability are distinguished: transferability of technologies, competences and principles/models. [...]
  • Publication
    Innovation strategies in latecomer environments: alternatives for firms in small open economies
    [Įmonių inovacinės veiklos strategijos „vėluojančių“ ekonomikų kontekste]
    research article
    Jucevičius, Giedrius 
    Social sciences = Socialiniai mokslai
    This paper is aimed at presenting and discussing the varieties of organizational strategies for innovation in the underdeveloped economic-institutional contexts. It is questioned whether the emphasis on institutional innovation systems (e.g. NIS, RIS), popular with policy makers, represents the key instrument for achieving innovation-driven growth in the latecomer economies and their firms. The latecomer environment can stimulate certain types of innovation strategies. However, to be sustainable in a longer run, they need to be supported by formal or informal institutions of the innovation system. The paper argues the need to combine institutional (top-bottom) and entrepreneurial (bottom-up) approaches, especially in the emerging innovation systems. Three sets of organizational innovation strategies are discussed in the latecomer context. Each innovation strategy has its potential strengths and weaknesses in the specific contexts, presented in the paper. Based on various cases of firms and empirical observations from the latecomer context, the paper concludes that entrepreneurial dynamics is not in the position to replace an institutional dimension of innovation system.
  • research article
    Jucevičius, Giedrius 
    EUNIP 2004 : Determinants of productivity, FDI and industrial structure: 8th annual conference 2004, 13-15 December, Birmingham, England
    The paper analyses the strategic industrial policy alternatives available for the new EU member states (based on the case of Lithuania) both during their pre-accession process and after the date of EU membership. The paper scrutinizes the specific policy context that surrounded the institutional choices made by the new member states during their neo-liberal transformation from the Soviet centrally-planned industrial policies towards the functioning market economy. The Eastern European countries (Lithuania specifically) are viewed in the global (US, South East Asian, Latin American) and regional / European (both on the EU and member-state level) contexts. The industrial policies inside the EU are thoroughly discussed in relationship with the new member states. The article underlines the contradictory role of the European Commission that, given its institutional asymmetry with regard to the pre-accession countries, contributed both to imposing the neo-liberal transformation agenda and, at times, an interventionist stance going outside the existing acquis. On the other hand, the paper acknowledges the constructive role played by the European institutions in promoting the strategic planning dimension in the economic governance of the new member states, although claims that this role was weaker than on the macroeconomic and legislative (adoption of the acquis) fronts. The progress of all former candidate countries in the latter aspects has been more marked, while institutions rendering specific competitive advantages remained largely underdeveloped. [...].
Most viewed
  • book
    Žydžiūnaitė, Vilma 
    ;
    Sabaliauskas, Stanislav 
    Vilnius : Vaga, 2017
    Šis vadovėlis skiriamas aukštųjų mokyklų socialinių mokslų edukologijos, psichologijos, sociologijos, antropologijos, viešosios komunikacijos, ekonomikos, viešojo administravimo, vadybos ir politikos mokslų krypčių sudijų studentams.
      13243
  •   11615  2969
  • book
    Čubajevaitė, Laura 
    ;
    Ruzaitė, Jūratė 
    ;
    Lemanaitė, Greta 
    Vilnius : Versus aureus, 2014
    Vadovėlis „Takas“ skirtas B1 lygio lietuvių kalbos gebėjimams ugdyti. Jį sudaro 8 pamokos – „žingsniai“, – apimantys svarbias šiam lygiui leksikos temas ir dalį gramatikos. Ši knyga – rinkinys įvairių žanrų, skirtingo sudėtingumo tekstų, kad tiek studentai, tiek jų mokytojai galėtų lanksčiai, kūrybingai ir efektyviai naudotis pateikta medžiaga. Tekstų įvairovė – bandymas atsižvelgti į skirtingų mokymosi stilių, pomėgių, socialinių sričių ir interesų besimokančiųjų poreikius. Apskritai vadovėlio išeities taškas – autentiški tekstai ir natūrali kalbos vartosena. Knyga gausiai iliustruota paveikslais ir fotografijomis, atspindinčiomis įvairias gyvenimo realijas, apimančias įvairius socialinius bei kultūrinius lietuvių kalbos vartojimo ir gyvenimo aspektus. Kiekvienoje pamokoje galima rasti ir smulkiosios tautosakos bei sakytinės kalbos, neformaliosios kalbos pavyzdžių. Dalis gramatikos taisyklių pateikta pamokose kaip aktyvios užduotys. Daugiau informacijos ir gramatikos taisyklių pateikta gramatikos priedo įklijoje, kuri suskirstyta ne pagal pamokas, o pagal kalbos dalis. Šią informaciją galima naudoti skirtingose pamokose, kai tik kyla klausimų dėl tinkamos žodžio formos. Atmintuke rasite kiekvienos pamokos koliažus, kuriuos galima rodyti išmaniojoje lentoje interaktyvioms užduotims, klausymo įrašus ir visus vadovėlio tekstus, kad mokytojas panorėjęs galėtų išradingai juos panaudoti kurdamas savo užduotis. Pajuskite, kaip žingsnis po žingsnio lietuvių kalba ir kultūra jums tampa suprantamesnė, įdomesnė, gal net artimesnė.
      3194  8776
  • ETD
    The effect of influencer marketing on customer behavior. The case of "YouTube" influencers in makeup industry
    [Įžymybių marketingo įtaka pirkėjų elgesiui. "YouTube“ kanalo makiažo industrijos įžymybių atvejis.]
    master thesis
    Baramidze, Tamar
    2018-05-23
    The aim of this diploma paper it is to provide recommendations to the "YouTube" influencers in Georgia and Lithuania and to the brands that target those markets, based on the theoretical analysis, survey and qualitative analysis of the "YouTube" influencers. The paper consists of three main parts: theoretical, empirical and recommendations parts. The first part looks into the literature related to the influencer marketing, it‘s methods of use, the benefits that it can deliver to the brands and the effect of it towards the audience. The second part is devoted to the empirical research: a qualitative analysis of one macro influencer in the makeup industry, one Lithuanian influencer with the biggest number of followers in the country within the industry, and one Georgian influencer with the largest number of subscribers in the country within the industry. In the second chapter, there are also presented the comparisons of their work to each other and the conclusions. The third part focuses on highlighting the problematic aspects of the field of "YouTube" Influencer marketing in Georgia and in Lithuania and providing practical recommendations to the brands and the influencers.
      4308  6075
  • book
    Bakanauskas, Arvydas-Petras 
    Kaunas : Vytauto Didžiojo universiteto leidykla, 2012
    Šiuolaikinei organizacijai, norinčiai sėkmingai dirbti rinkoje, būtinos marketingo komunikacijos. Jos yra vienas pagrindinių šiuolaikinio marketingo aspektų. Tai svarbus bet kokios organizacijos veiklos elementas, leidžiantis organizacijai bendrauti su klientais. organizacijos turi mokėti koordinuoti, integruoti, planuoti savo komunikaciją – išmokti naudoti tokį galingą marketingo įrankį kaip marketingo komunikacijos. Mokomoji knyga parengta remiantis marketingo komunikacijų tema parašytais lietuvių ir užsienio autorių darbais ir vadovėliais, taip pat internetu pasiekiamais šaltiniais.
      17093  5950
Most downloaded
  • book
    Masaitienė, Dalia 
    Kaunas : Vytauto Didžiojo universiteto leidykla, 2009
    This teaching aid has grown out from the course Introduction into English Linguistics which I have been teaching at Vytautas Magnus University for a number of years. Its aim is to present students with a concise and up-to-date discussion of some of the main topics that mod-ern linguistics addresses. The teaching guide is provided with exercises for each topic (graded from less difficult to advanced), and questions for discussion. All the exercises have been tested in class. The teaching guide also includes a glossary of the most important terms which stu-dents have to know and be able to use not only in this course but also in the other linguistic courses that they take in the programme of English Philology.
      39243  2050
  • book
    Danytė, Milda-Julija 
    Kaunas : Vytautas Magnus University, 2011
    This text serves as an introduction to critical analysis of crime fiction in English. After a brief review of the pre-history of crime fiction in English, the principal focus is on sub-genres such as Golden Age detective stories, American noir thrillers, thrillers in general and police procedurals. For each sub-genre a list of characteristics is provided. Some major authors like Agatha Christie, Raymond Chandler, P.D. James, Ruth Rendell, Ian Rankin and Kathy Reichs are given closer attention. In addition, newer trends in crime fiction are discussed. Exercises for students and advice in carrying out research on crime fiction are also given.
      18268  3086
  • book
    Hakkarainen, Pentti Ensio 
    ;
    Brėdikytė, Milda 
    ;
    Brandišauskienė, Agnė 
    ;
    Sujetaitė-Volungevičienė, Giedrė 
    Kaunas : [Vitae Litera], 2015
    The idea to write this book primarily came from our intention to share what we have discovered about one of the greatest childhood miracles – play. For a number of years we have explored this phenomenon, yet its profound and extraordinary nature still continues to surprise us. Promotes development and, at the same time, is the greatest achievement of the child. Keeping this in mind, we designed our monograph for a few purposes. First, we wanted to present the results of the three-year project “Development of Self-Regulation in Play” attained in play research laboratory of the Lithuanian University of Educational Sciences. Second, we sought for the first time to discuss in Lithuanian language the theory of play based on cultural – historical psychology. Our objective was to formulate and present the key principles of the development of self-regulation through play activities. Finally, we aimed to describe the steps of practical use of joint (adult-child) play activities that help a child to develop a self-regulatory behavior during play. Why did we choose to focus on the development of self-regulation through play activities? Simply that a large number of worldwide studies show (Elkind, 1982, 2007; Singer, Singer, D’Agostino, DeLong, 2008; Frost, 2010) that children’s imaginary play is vanishing and that their imagination and self-regulation skills have deteriorated. Another observed trend is a clear opposition between play and academic learning (Miller & Almon, 2009; Nicolopoulou, 2010). Surveys reveal that currently selfregulation and executive functions are in the center of researchers’ attention worldwide and are among top ten studies in progress. [...]
      17314  2185
  • book
    Bakanauskas, Arvydas-Petras 
    Kaunas : Vytauto Didžiojo universiteto leidykla, 2012
    Šiuolaikinei organizacijai, norinčiai sėkmingai dirbti rinkoje, būtinos marketingo komunikacijos. Jos yra vienas pagrindinių šiuolaikinio marketingo aspektų. Tai svarbus bet kokios organizacijos veiklos elementas, leidžiantis organizacijai bendrauti su klientais. organizacijos turi mokėti koordinuoti, integruoti, planuoti savo komunikaciją – išmokti naudoti tokį galingą marketingo įrankį kaip marketingo komunikacijos. Mokomoji knyga parengta remiantis marketingo komunikacijų tema parašytais lietuvių ir užsienio autorių darbais ir vadovėliais, taip pat internetu pasiekiamais šaltiniais.
      17093  5950
  • book
    Ragelienė, Lina 
    ;
    Mickevičius, Donatas 
    Kaunas : Vytauto Didžiojo universiteto leidykla, 2011
    Cheminių reakcijų ir procesų termodinamika, grįžtamosios ir negrįžtamosios cheminės reakcijos, fazių pusiausvyra ir tirpalai, elektrochemija, cheminių reakcijų kinetika, koloidų chemija. Šioje knygoje pateikiama teorinė dalis, uždavinių sprendimai, užduotys savarankiškam darbui, laboratorinių darbų aprašai minėtomis temomis.
      16839  2030