Marketing and Sales

Area of studies: Social Sciences
Faculty: Faculty of Economics and Management
Mode of Studies: Full-time
Length of Programme: 1.5 academic years (90 ECTS)
Name of Qualification: Master of Management and Business Administration

Access Requirements

The prospective students are expected to hold a Bachelor degree in Business Administration,
Management or Economics related subject.

Programme Objectives and Competencies Acquired

The aim of the programme is to prepare marketing specialists of high qualification, who will have the
systematic point of view to business management in the permanent changing conditions, who will be
able to manage difficult contemporary marketing subjects and processes in international markets.
Realizing this programme the professional thinking is developed during theoretical and practical
activities. The proficiency in activity is trained during the practical sessions, fulfilment of individual
tasks and preparation of the research projects. The main elements of proficiency are consolidated
through the preparation and defence of a master diploma paper.

During 1-2 stages 8 subjects of the programme are studied and 2 research projects are made; during the 3-th stage the diploma paper is prepared. Diploma paper is prepared under the advising by professor, and can be spent optionally in VMU or in the student’s home country, communicating by e-mail with his advisor.

Career Opportunities

After acquiring the programme in marketing and sales students will be able to work as top-managers in organizations of various types, managers in marketing development or sales departments, topmanagers’ advisers in fields related to marketing, sales and import-export areas, department managers in joint ventures and foreign companies, as well as consultants in marketing and sales areas.

Curriculum

Subject

Code

Credits

Compulsory subjects (6)

   
Consumer Behaviour  

6

Pricing Decisions  

6

E-Business and Marketing  

6

International Marketing  

6

Strategic Marketing  

6

International Commercial Law  

6

Optional subjects (2)

   
Supply Chain Management and Logistics  

6

Sales management  

6

Negotiations and Business Protocol  

6

Branding  

6

Research Projects (2)

   

Research Paper, No. 1. “Creation of company’s sales strategy”

 

6

Research Paper, No. 2. “Creation of international marketing and sales plan”

 

6

Master’s Thesis

   

Master’s Thesis

 

30

Total:

 

90