Area of studies: Social Sciences
Faculty: Faculty of Economics and Management
Mode of Studies: Full-time
Length of Programme: 2 academic years (120 ECTS)
Name of Qualification: Master of Marketing

Access Requirements

Individuals, holding a Bachelor‘s degree in management and business administration fields , as well as those, having an equivalent university degree in the respective  fields can enter this programme of studies.

Programme Objectives and Competencies Acquired

Marketing  and International Commerce Programme is meant for individuals holding a Bachelor‘s degree and pursuing a qualification of master of marketing. The present day organizations are experiencing a growing demand in modern, high qualification marketing specialists, able to think strategically and react to the changing domestic and international business environment. Therefore, the goal of the Marketing and International Commerce Programme is to prepare marketing and international commerce specialists of high qualification who, having mastered the most recent marketing theories and methods, are able to analyse tendencies and changes in the market independently, follow and evaluate scientific innovations, as well as apply the knowledge for the development of organization marketing management.

Competencies:

• Competence to analyse  the business environment;
• Competence to assess the business environment changes and their influence on the decisions of the organization;
• Competence to apply methodological  research methods of marketing problems;
• Competence to make decisions relating to the marketing problems;
• Competence to apply theoretical knowledge for marketing management solutions;
• Competence to perform external and internal marketing audit;
• Competence to see, evaluate and analyse the processes in business environment;
• Competence to prepare marketing strategy;
• Competence to select and apply pricing methods, corresponding with the specificity of business organization and considering environment tendencies;
• Competence to organize and manage the supply chain;
• Competence to evaluate cultural differences of countries‘ economic systems and apply corresponding decisions;
• Competence to prepare and implement strategic marketing plans;
• Competence to adapt to external changes and manage internal changes;
• Competence to describe and manage processes in business structures;
• Competence to analyse and evaluate development tendencies with regard to respectful markets and individual potential;

Competence to prognosticate changes in domestic and international markets.

Career Opportunities

Graduates of Marketing and International Commerce Programme will be able to :

• continue studies in management and administration doctoral programmes, as well as in other doctoral programmes of social sciences area;
• work as marketing managers and heads of marketing departments in domestic and foreign companies; 
• work as foreign companies‘ market/product managers;
• work in the organizations of the Ministry of Foreign Affairs and Customs Department, as well as in other state and business organizations;
• work in international commercial organizations;
• offer consultancy service to organizations solving marketing and international commerce problems;
• establish private business effectively;
• work as hired consultants in business consulting firms or establish personal consulting firm.

Curriculum