Marketing and International Commerce

Area of studies: Social Sciences
Faculty: Faculty of Economics and Management
Mode of Studies: Full-time
Length of Programme: 2 academic years (120 ECTS)
Name of Qualification: Master of Marketing

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Access Requirements

Individuals, holding a Bachelor‘s degree in management and business administration fields , as well as those, having an equivalent university degree in the respective  fields can enter this programme of studies.

Programme Objectives and Competencies Acquired

Marketing  and International Commerce Programme is meant for individuals holding a Bachelor‘s degree and pursuing a qualification of master of marketing. The present day organizations are experiencing a growing demand in modern, high qualification marketing specialists, able to think strategically and react to the changing domestic and international business environment. Therefore, the goal of the Marketing and International Commerce Programme is to prepare marketing and international commerce specialists of high qualification who, having mastered the most recent marketing theories and methods, are able to analyse tendencies and changes in the market independently, follow and evaluate scientific innovations, as well as apply the knowledge for the development of organization marketing management.

Competencies:

  • Competence to analyse  the business environment;
  • Competence to assess the business environment changes and their influence on the decisions of the organization;
  • Competence to apply methodological  research methods of marketing problems;
  • Competence to make decisions relating to the marketing problems;
  • Competence to apply theoretical knowledge for marketing management solutions;
  • Competence to perform external and internal marketing audit;
  • Competence to see, evaluate and analyse the processes in business environment;
  • Competence to prepare marketing strategy;
  • Competence to select and apply pricing methods, corresponding with the specificity of business organization and considering environment tendencies;
  • Competence to organize and manage the supply chain;
  • Competence to evaluate cultural differences of countries‘ economic systems and apply corresponding decisions;
  • Competence to prepare and implement strategic marketing plans;
  • Competence to adapt to external changes and manage internal changes;
  • Competence to describe and manage processes in business structures;
  • Competence to analyse and evaluate development tendencies with regard to respectful markets and individual potential;
  • Competence to prognosticate changes in domestic and international markets.

Career Opportunities

Graduates of Marketing and International Commerce Programme will be able to:

  • continue studies in management and administration doctoral programmes, as well as in other doctoral programmes of social sciences area;
  • work as marketing managers and heads of marketing departments in domestic and foreign companies;
  • work as foreign companies‘ market/product managers;
  • work in the organizations of the Ministry of Foreign Affairs and Customs Department, as well as in other state and business organizations;
  • work in international commercial organizations;
  • offer consultancy service to organizations solving marketing and international commerce problems;
  • establish private business effectively;
  • work as hired consultants in business consulting firms or establish personal consulting firm.

Application Procedure

Detailed information on required documents, legalization of documents, application deadlines, tuition fees etc. is provided in the section “Addmission to MA”.

Curriculum

Subject

Code

Credits

Subject format

A course of other direction – OD

A course of this study direction – SD

Compulsory subjects (9)
Corporate Reputation Management

REV5007

6

SD

Supply Chain Management and Logistics

VAM5002

6

SD

Pricing Theories

VAM5003

6

SD

International Business

VAM5004

6

SD

Strategic Marketing

VAM5005

6

SD

E-business and E-marketing

VAM5006

6

SD

International Marketing

VAM6001

6

SD

International Business Law

VAM6002

6

SD

Relationship Marketing

VAM6003

6

SD

Optional subjects (3)
Career Management

EVP5001

6

OD

Insurance Business

EVP5002

6

OD

Management of Financial Information

EVP5003

6

OD

Business Professional Ethics

EVP5007

6

OD

Processes of Public Procurement

EVP5005

6

OD

Interpersonal and Cross-Cultural Communication

EVP5006

6

OD

Marketing of non-Productive Services

EVP5008

6

SD

2 subjects can be chosen from another programmes of social sciences
Research projects
Term Paper 1 – Corporate Reputation Management Solutions

VAM 5007

6

SD

Research Project Nr.2 – Analysis and Solutions of Strategic Marketing Problems

VAM 5008

6

SD

Research Project Nr.3 – International Marketing Plan

VAM 6004

6

SD

Master Paper
Master Thesis

30

SD

Total:

120