No 34, 2005
Kristina ARNATKEVIČIŪTĖ, Nina KLEBANSKAJA
Customer Win-Back Problems in the Telecommunications Network: The Case of AB Lietuvos Telekomas
Viltė AURUŠKEVIČIENĖ, Laura ŠALČIUVIENĖ, Andriejus TRIFANOVAS
Identification of Critical Success Factors in the Lithuanian Publishing Industry
Akvilė ČIBINSKIENĖ, Jurgita ČINAUSKAITĖ, Valentinas NAVICKAS
Industry of Insurance Services: Formation and Development
Diana KORSAKAITĖ
Lithuanian Electronic Communications Sector: Tendencies and Forecasts of Development
Nerijus MAČIULIS
BUMPY ROAD TOWARDS ECONOMIC MONETARY UNION
Lina MARCINKEVIČIŪTĖ
Theoretical and Practical Models of Employees Motivation
Liudas MAŽYLIS, Inesa SASNAUSKAITĖ, Jovita TIRVIENĖ
Changes in Lithuania s Water Resources Protection and Management System
Audra I. MOCKAITIS, Erika VAIGINIENĖ
What is Delaying the Internationalization of Small and Medium-Sized Firms in Central and Eastern Europe ?
Žaneta PILIGRIMIENĖ, Ilona BUČIŪNIENĖ
HEALTH CARE QUALITY EVALUATION: MEDICAL AND MARKETING APPROACH
Violeta PUKELIENĖ, Neringa ČEPAITIENĖ, Diana MICEVIČIENĖ
INTEGRATION OF ROAD INFRASTRUCTURE INTO THE TRANS-EUROPEAN NETWORKS AS THE PRECONDITION FOR CONVERGENCE OF LITHUANIAN MICRO-REGIONS
Česlovas PURLYS
Enterprise s Rehabilitation Costs (Methodological Aspects)
Renata RADZEVIČIŪTĖ, Laimona ŠLIBURYTĖ
On-line Marketing Challenges in Developing Integrated Marketing Communications
Sonata STANIULIENĖ
Modern Organizational Structure Design
Dalia TREIGIENĖ
ASSESSMENT OF GROWTH IN BANK CREDIT TO THE PRIVATE SECTOR
Povilas VANAGAS
The Role of Culture of Quality Implementing Total Quality Management
Contents
Kristina ARNATKEVIČIŪTĖ, Nina KLEBANSKAJA
Customer Win-Back Problems in the Telecommunications Network: The Case of AB Lietuvos Telekomas
Custumer relationship management involves customer acquisition, retention and their win-back. Based on the methodology described in scientific literature the authors have applied the customer win-back methodology grounding it on the example of the Lithuanian telecommunications company AB Lietuvos telekomas.
Viltė AURUŠKEVIČIENĖ, Laura ŠALČIUVIENĖ, Andriejus TRIFANOVAS
Identification of Critical Success Factors in the Lithuanian Publishing Industry
The paper deals with the problem of identifying critical success factors in an industry. An empirical research of the Lithuanian printing industry has been carried out with the purpose of identifying and differentiating the dominant success factors that are critical for the creation of competitive advantage.
Akvilė ČIBINSKIENĖ, Jurgita ČINAUSKAITĖ, Valentinas NAVICKAS
Industry of Insurance Services: Formation and Development
The paper investigates historically established theoretical aspects of insurance activities. The authors analyze the conception of insurance notion, insurance market, insurance system, insurance industry and present a theoretical model of the insurance system.
Diana KORSAKAITĖ
Lithuanian Electronic Communications Sector: Tendencies and Forecasts of Development
The article analyzes the main tendencies of the communications sectors development in Lithuania . Special attention is devoted to fixed, mobile communications and Internet access. The author analyzes the social-economic context of the sector.
Nerijus MAČIULIS
BUMPY ROAD TOWARDS ECONOMIC MONETARY UNION
With the new members are taking the second step in the EU integration seeking membership in the Economic and Monetary Union it is becoming increasingly important to meet the contradictive Maastricht criteria and at the same time avoid hot money circulation as well as deter speculations. The article argues that new EU members are susceptible to revaluating speculative attacks.
Lina MARCINKEVIČIŪTĖ
Theoretical and Practical Models of Employees Motivation
The article is meant to define the main motives and approaches to motivation in Lithuanian enterprises. There are examined the principles of modeling, that can be used in motivatin ? employees, and the models of employees motivation, that have been set during historical stages of enterprise management. The author analyzes the essential model of employees motivation, which could be applied in Lithuanian enterprises under changing market conditions.
Liudas MAŽYLIS, Inesa SASNAUSKAITĖ, Jovita TIRVIENĖ
Changes in Lithuania s Water Resources Protection and Management System
The paper deals with the development of Lithuania s water resources protection and management system, as well as changes caused by the requirements of EU directives. The authors suggest to coordinate management at the district level, as now it is hyper-fragmented, and to co-operate the municipal resources.
Audra I. MOCKAITIS, Erika VAIGINIENĖ
What is Delaying the Internationalization of Small and Medium-Sized Firms in Central and Eastern Europe ?
This paper discusses the barriers and opportunities for internationalization for small and medium-sized firms in Central and Eastern Europe. The results of an empirical study of SMEs in five countries are presented and compared, and a general picture of the extent of internationalization and difficulties which still lie ahead is provided.
Žaneta PILIGRIMIENĖ, Ilona BUČIŪNIENĖ
HEALTH CARE QUALITY EVALUATION: MEDICAL AND MARKETING APPROACH
The article presents the analysis of health care quality evaluation methods. It reveals the limitations of the methods used for health care quality evaluation, depending on the area of interest of the researcher: representing medical research or service marketing research. The authors of this article offer a conceptual manner how to integrate these approaches into one coherent and applicable methodology.
Violeta PUKELIENĖ, Neringa ČEPAITIENĖ, Diana MICEVIČIENĖ
INTEGRATION OF ROAD INFRASTRUCTURE INTO THE TRANS-EUROPEAN NETWORKS AS THE PRECONDITION FOR CONVERGENCE OF LITHUANIAN MICRO-REGIONS
It is expected that the transport chains of common European interest (the Trans-European Transport Networks) would foster economic growth and enhance competitiveness of Lithuania as an entity, and also its micro-regions, in the EU Single Market. The article addresses various aspects of interaction between transport infrastructure development and regional convergence processes in Lithuania .
Česlovas PURLYS
Enterprise s Rehabilitation Costs (Methodological Aspects)
The article deals with the analysis of enterprise rehabilitation proceses and prosedures: essence of rehabilitation, the present situation in this research, foreign countries practice in the organization of rehabilitation procedures and elimination of problems. The author prsents the structure and methodology of rehabilitation costs calculation as well as suggestions for improvement of rehabilitation procedures in Lithuania.
Renata RADZEVIČIŪTĖ, Laimona ŠLIBURYTĖ
On-line Marketing Challenges in Developing Integrated Marketing Communications
The article addresses basic on-line marketing aspects while planning integrated marketing communications. The overview of IT development and its impact on communication processes is presented. The evaluation of on-line marketing communication strengths and weaknesses is determined. The article discusses harmonization of classical and on-line marketing communication principles, highlights the influence of integration while managing changes in developing modern marketing communications.
Sonata STANIULIENĖ
Modern Organizational Structure Design
The article discusses modern organizational structure design methodology, grounded on using programming and scenario methods.
Dalia TREIGIENĖ
ASSESSMENT OF GROWTH IN BANK CREDIT TO THE PRIVATE SECTOR
The paper examines the phenomenon of a rapid expansion in bank credit to the private sector. Two periods of rapid growth in bank credit to the private sector, different in their character and nature, may be distinguished in Lithuania . In 1994 an unstable credit jump or credit boom was recorded. The second period of rapid credit growth started in 2002 and has been continuing until now.
Povilas VANAGAS
The Role of Culture of Quality Implementing Total Quality Management
The paper aims to analyze total quality management (TQM) development for the twenty first century, relevance of the organizational culture for TQM implementation and methods transferring organizational culture into the total quality culture, which is the base for total quality development in organizations.
VDU IST.2005