Organizaciju vadyba: sisteminiai tyrimai Nr. 26

The article analyses the development stages of strategic entrepreneurship. The article reveals the main factors, problems and their influence on subjects of economical activity. The origin of strategic entrepreneurship concepts their differences and causes of change are being discussed. The focus is set on the assesment and analyses of theoretical content and forms of entrepreneurship, their development trends and their distinctive features.

Diana BAGDONIENĖ, Edmundas Regimundas STANCIKAS
POPULATION QUALITY STRUCTURE, EVALUATION AND ITS IMPACT ON ACTIVITY

This paper deals with the structure of population quality and its constituents. Moreover, the evaluation of population quality is debated. The population quality is conceptualised as a complex - scientific problem. The process of its formation and some aspects of quantitative definition are analysed. The paper reveals both the possibility and necessity to manage the process of population quality improvement in terms of total quality management philosophy, and also presents the assessment of the process efficiency. The paper highlights the importance of population quality while developing business infrastructure.

Arvydas BAKANAUSKAS, Mindaugas UBARTAS
MEASUREMENT OF PRODUCT BRAND EQUITY

The aim of this paper is to originate a Model of the Brand Equity Measurement System. The authors of the article summarize theoretical and practical aspects of the brand equity measurement and also present a model, which is used in Lithuania.
A new aspect of the brand equity measurement model is introduced that demonstrates what major aspects and elements should be measured and what measurement models could be used to get the best result. The main idea of the model is that it should be proactive and should let marketing specialist make solutions on time.
At the end there is presented the basis of theoretical resolutions and researches, their results, conclusions and recommendations.

Gintautas BARANAUSKAS, Mantas JONUŠKA, Indrė SAMĖNAITĖ
FOREIGN EXCHANGE RISK MANAGEMENT IN LITHUANIAN COMPANIES. THE USE OF CURRENCY DERIVATIVES

The paper studies the state of currency exposure management in Lithuanian companies. The research concentrates on the examination whether the usage of currency derivatives corresponds to the economic situation in Lithuania. The findings show that at present currency derivatives are not popular; yet this low popularity can be explained by sound economic arguments. The future development should see the increase in the use of derivatives but this should come naturally, without a quick growth.

Aldona DAMULIENĖ
TOURISM INFRASTRUCTURE IN LITHUANIA: THEORETICAL AND PRACTICAL ASPECTS

The article examines tourism infrastructure problems in theoretical and practical aspects. The genesis of infrastructure is revealed, fundamental models of the tourism source system and tourism infrastructure are proposed. Special attention is devoted to the evaluation of the level of tourism infrastructure in Lithuania.

Vladas GRONSKAS
FREE CHOICE IN MIXED ECONOMY: TYPES, THEIR INTERACTION AND PROBLEMS

The paper deals with the free choice structure of mixed economy participants in relation to the interaction of commodity entrepreneurship and natural economic activity. The article presents the classification of the main market participants' choice forms and means of influence on it. In addition, the influence of natural economic activity on the choice of market participants and on the corresponding economics indexes of commodity entrepreneurship is analysed.

Marija JĖČIUVIENĖ
ASPECTS OF CRISIS MANAGEMENT

The article deals with the assessment problems of crises threats, the economic activity of enterprises, financial stability and bankruptcy probability. The main possible management decisions that are to be made in order to work out and implement an anti-crisis strategy are based on up-to-date survey results carried out by the scientists from different countries, their results and advanced practical experience.

Kristina LEVIŠAUSKAITĖ, Dalia KAUPELYTĖ
CREDIT UNIONS IN LITHUANIA, THEIR REGIONAL DEVELOPMENT AND PERSPECTIVES

As Lithuania is integrating to the European Union, the impact of consolidation and concentration processes in the European and world financial markets, are felt in the Lithuanian retail banking sector. After privatization, commercial banks started to close their branches in Lithuanian regions. Most individuals, living in rural areas were left with no access to financial services near the place they live.
The main object of this research is to explore, if credit unions, as a cooperative financial institution could play the role of commercial banks in the regional retail banking sector. The results of the study of credit unions activities in different districts of Lithuania show, that credit unions have more possibilities to develop in those districts, where a macroeconomic situation is worse.
The investigation of changes in the whole bank branches' structure has proved that credit unions have a niche to develop in the place of the former banks' branches. Developing products and spreading customer service network, credit unions can play a major role in the retail banking of Lithuanian regions.

Diana LODIENĖ, Jonas KVEDARAVIČIUS
BUSINESS DEVELOPMENT FROM THE POINT OF VIEW OF PROCESS

The process apprehension is the necessity for average and big companies. The article analyzes the process apprehension in Lithuania and the practice abroad. The authors discuss the management process triad - organizing, management and process handling - distinguishing the marketing process, which is based on practical aspects. An organization, managed from the point of view of process, has better position in the market, but there exists difficulties concerning process implementation. The above mentioned problems and the related ones are fully revealed in the article.

Lina MARKAUSKAITĖ
THE INFLUENCE OF INTERCONNECTION REGIME ON COMPETITION IN TELECOMMUNICATIONS MARKET

This article investigates the influence of interconnection regime on the development of competition in telecommunications industry. It argues that interconnection regime is not a neutral one. It intervenes the natural development of the market and creates conditions, which are more favourable for a certain group of providers at the expense of others. To arrive at this conclusion the article analyses four main aspects of interconnection regime: (i) general principles; (ii) framework and procedures; (iii) commercial issues; and (iv) technical and operational issues. The paper looks at each aspect from the theoretical perspective and, in parallel, investigates current regulations of interconnection in Lithuania.

Zita MONKEVIČIENĖ, Egidijus RYBAKOVAS
GUIDELINES FOR STRATEGIC ANALYSIS OF STAKEHOLDERS IN BUSINESS

The analysis of stakeholders' influence is considered as one of the most important and complicated matter in strategic management of business organisations. In order to carry it out, versatile and complex perception of all scale of potential interests, supported by established theoretical attitudes, is necessary. The article reviews the concepts of stakeholder theory, the diversity of stakeholders, who are interested in the activity of business organisations, discusses theoretical models of stakeholder analysis, emphasising their adaptability in strategic management of business organisations and presents the system of stakeholder analysis incorporated in a strategic management model.

Nijolė PETKEVIČIŪTĖ, Stanislava STAŠIENĖ
PECULIARITIES OF THE ENERGETIC POTENTIAL OF THE "HUMAN-ORGANIZATION-AMBIENCE" SYSTEM

The main purpose of this article is to investigate the system "Human-Organization-Ambience" (HOA) systemically as a complicated multi-component one; to define the vertical possibilities of its development; to introduce the concept of depth ecology concerning the functioning of this system; to discover the mechanism of inside processes and to present the bio-energy-informational aspects of the system's functioning.

Česlovas PURLYS
MANAGEMENT OF ENTERPRISE REHABILITATION SYSTEM AND ITS IMPROVEMENT

The article deals with the problems of enterprise rehabilitation as a measure to prevent bankruptcy. It analyses the differences in management of rehabilitation procedures in well-developed European countries as well as the experience of other countries in the implementation of bankruptcy prevention systems and management of rehabilitation procedures. The analysis focuses on the problems of bankruptcy and rehabilitation (reorganization, restructuring) in Lithuanian enterprises. The author introduces a systematic approach to the improvement of enterprise rehabilitation management system in Lithuania by implementing the best practises developed in different countries of the world.

Jonas RUTKAUSKAS
APPLICATION OF SIX SIGMA CONCEPTION IN QUALITY MANAGEMENT

Six sigma quality is defined as a process of a high quality product development, manufacturing and service provision. Six sigma quality ensures reliable quality and production efficiency. This article analyses six sigma conception from the point of view of managerial perspective. Six sigma conception is a means to increase the competitive ability of a company in a variable environment.

Žaneta SIMANAVIČIENĖ, Lina DAGILIENĖ
THE BENEFIT OF BUSINESS COMBINATIONS

Business combinations are often accomplished recently. The paper reviews the reasons of company combinations. They are: economic accelerated growth, diversification, tax advantages, prestige, and economies of scale. The paper evaluates strategic and organizational attributes of company combinations. Strategic attributes contain technological capability, foreign market power, and international marketing expertise. Organizational attributes are: managerial skills, international experience, organizational reputation. Acquiring strategic and organizational competencies, it is possible to bolster the growth a firm and sustain a competitive advantage, as well as to increase low productivity and poor management.
The paper also discusses the economic gain from merging and costs of it. There are three legal forms of business combinations: a statutory merger, a statutory consolidation and stock acquisition. It is important to choose a correct form of combination.

Edmundas SMILGA, Jonas ČIČINSKAS
THE PROBLEMS OF LITHUANIA'S INTEGRATION INTO THE EU AND GLOBAL ECONOMY: THE ISSUE OF NATIONAL STRATEGIC MANAGEMENT

The article aims to explore changes in a national economic policy's (its strategic benchmarks) environment and the challenges faced by it. Lithuania will have to formulate and implement a new consolidated economic policy responsive to the pressure of aggressive and dynamic external environment as well as to the opportunities it offers. Crucial role will be played by the principles and means of strategic management. The main task will be to establish an effective chain of strategic management chains consisting of the links of state - research - development - competitive clusters - and providing the proper conditions for their involvement into the global networks of production, distribution, research and innovation.

Dalia ŠTREIMIKIENĖ, Janis REIKIS
ACHIEVEMENTS OF LITHUANIA AND LATVIA REGARDING THE IMPLEMENTATION OF KYOTO COMMITMENTS

The article deals with the Lithuanian and Latvian commitments under the Kyoto protocol of United Nations Framework Convention on Climate Change (UNFCCC) and analyzes the possibilities to implement these requirements taking into account peculiarities of energy sector's development and the foreseen GHG mitigation policies and measures. The main issues addressed in the article are related to the GHG emission reduction measures in energy sector which is the major GHG emission source. The aim of the article is to analyze and compare current and predicted GHG levels in both countries as well as to analyse and compare all necessary measures required to implement Kyoto commitments.

Loreta VALANČIENĖ, Vaida KVAINAUSKAITĖ
THE TRUE BENEFIT OF CUSTOMER DIFFERENTIATION SYSTEM: METHODICAL SOLUTION OF VALUE CREATION AND COST MANAGEMENT INTEGRATION (Management Accounting Approach)

The article examines the new economical instrument - customer differentiation system, and its ability to coordinate purposes of value creation and cost management. This paper extends the existing knowledge of the relationship between cost and value by introducing a customer differentiation system and a new methodology of management decision- making. The article presents how customer differentiation helps to analyse the company's activities and environment, to estimate customers and their possibility to meet profitable requirements, to increase a competitive ability in the changing environment.

Pranas ŽUKAUSKAS, Laura KUPRYTĖ
DESIGN OF COMPETITIVE BRAND BUILDING AND ITS DEVELOPMENT IN THE LITHUANIAN BEER MARKET

The purpose of the paper is to define the main concept of branding and brand characteristics, to analyze the importance of competitive branding in the Lithuanian beer market and to present a brand building and development model. There was defined the concept of brand and branding, underlining the role of brands for consumers and manufacturers, as well as distributors. As the main result there was presented the logical research structure of the brand building and development model meant for the Lithuanian beer market. It includes the next stages: definition of tasks, situation analysis, brand development, selection of communication means, evaluation and control.

VDU IST.2004